One of the main reasons I was so drawn to Ignite was because it was for absolutely anyone in any walk of life. That level of openness completely eliminated so many barriers for people, and it was heart-warming to see that carried on throughout the whole process.
Our brief
The 91Èȱ¬ Ignite animation programme looks for fresh, bold and innovative TV series ideas for a fully funded development opportunity.
Successful creators receive funding to co-develop their idea in partnership with us, developing it into an industry standard proof of concept which we will then consider for a potential commission.
Submissions can be from sole creators over the age of 18, collectives, animation studios, production companies or anything in-between, where creatives would like to co-develop with us rather than engage with the 91Èȱ¬ via the usual commissioning process.
You may be taking your first steps into animation, be a long-standing industry professional with something you’ve always wanted to explore, or a production company or animation studio with an exciting new idea. Whatever your level of experience, we want to see your proposal.
We’re looking for UK-centric ideas that appeal to children of all ages with living breathing characters in a world that children will love. We’re interested in ideas that demonstrate originality, innovation, with a potential to run to multiple series, which will engage UK children from different socio-economic and ethnical backgrounds, but with international appeal, relatable storytelling and recognisable characters. Central to any idea must be that the stories, settings and characters represent the UK’s culture and values.
Our second 91Èȱ¬ Ignite programme reaffirms our continued commitment to develop the UK animation industry, support UK creative talent and uncover the UK’s next animation hit.
How to submit ideas
Please note submissions for the latest round of Ignite closed on 8 February 2024.
Read the terms of use (Word) and the privacy notice (Word).
Process and key dates
The deadline for submissions was Thursday 8 February 2024 at 2pm.
Development of the selected ideas will begin in Summer 2024 and run until late 2025 for ideas that reach the final stage.
Previous successes
Following an 18-month development process, in July 2023 three projects were commissioned from our first Ignite animation scheme. Find out more.