The Welsh and the Mercury Prize
So last night won the 'coveted' , waltzing off with £20,000 and the more nebulous benefit of critical acclaim.
It used to be that a Mercury win would benefit an artist, boosting sales and public profiles substantially. And back in the day, the prize was given to some pretty commercial offerings: the first five winners were Primal Scream's Screamadelica, Suede's Suede, M People's Elegant Slumming, Portishead's Dummy and Pulp's Different Class.
Then things began to get a bet weirder as the judging panel pushed the boat out. Roni Size and Reprazent, Talvin Singh, PJ Harvey, Dizzee Rascal (back when he was a grime star, not a chart-bothering pop colossus), Antony And The Johnsons and last year's abject failure Speech Debelle have all been winners.
The only recent winners with significant sales have been Franz Ferdinand, Elbow, The Klaxons and Arctic Monkeys. It's a fairly random award, with no pattern to the recipient. There's always a feeling that a million-selling, MOR, indie rock choice is the easiest one - but that leads to accusations of conservatism when the UK music scene is as inventive and vibrant as ever it was.
But when they've given it to someone of more selective appeal, they get the accusation of wilful oddness. And that's the difficulty of operating a non sales-based, arbitrary judging system that's not a Brits-style 'oh-you've-made-the-record-industry-lots-of-money'. They're caught between a rock and a hard place. Speech Debelle is the first time they've really dropped a clanger, but M People's godawful début is also far from a classic, judging by the amount I see for sale in charity shops.
We shall see whether The xx's xx manages a sales surge in the next couple of weeks. More likely, people will simply listen to the album on Spotify and make their judgement there. I doubt the Mercury really has much relevance any more.
One side issue, one that each year nags at my mind, is the lack of Welshies in the mix. Tracking back through the years, Manic Street Preachers were nominated in 1996 (Everything Must Go) and 1999 (This Is My Truth...), Super Furry Animals were nominated in 2001 for Rings Around The World and - from leftfield - Scritti Politti's White Bread Black Beer was nominated in 2006.
Four nominations out of 190. That's less than two per cent, and Wales accounts for five per cent of the population. What's up?
I think our musical output is often either cool or sufficiently successful, but very rarely both. There's no way the Mercury Prize would nominate Lostprophets, Funeral For A Friend or Bullet For My Valentine. They just wouldn't. Duffy's début was a soulful massive seller but it missed out as being maybe too obvious or insufficiently inventive.
It would have been great and entirely justified to have had a Mclusky or Future Of The Left album in the mix over the years... and I have no idea why the Super Furries missed out in the Britpop years - they had more ideas in one bar than Oasis did in an entire album.
Wales does rock very well and always has done, but it's unreconstructed, uncomplicated rock. If the Mercury Prize is about doling out gongs to acts pushing the musical boundaries then we may have to wait a while. Not that it matters: I love unreconstructed, uncomplicated rock and any prize given to the foghorn that was M People isn't worth hankering after.
What do you think? Why aren't Welsh acts nominated more often? And does the prize matter? If you want to have your say, on this or any other 91Èȱ¬ blog, you will need to sign in to your 91Èȱ¬ iD account. If you don't have a 91Èȱ¬ iD account, you can - it'll allow you to contribute to a range of 91Èȱ¬ sites and services using a single login.
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Comment number 1.
At 8th Sep 2010, U14567054 wrote:The subtext of this article is that the mercury is racist, or at least prejudice, if not that, it that the Welsh are genetically disadvantaged at winning music awards. When Screamadelica won the Scream were not considered commercial at all, in fact it was their breakthrough record. It’s not an arbitrary system, critics and other serious fans of rock music, whose opinion should be considered more credible than the casual listener, judge it and judge it carefully. It matters not if the xx record flies up the chart, it has all ready been successful both in the critical and commercial sense, doing well over a 100, 000 (gold) and has been synched to saturation point (where the money is these days). The Manics are a fine band but their music is pedestrian and lyrically has no sense of scansion, metre or prosody, the only quality being that of good-natured sentiment for the poorest people of the world, forced perhaps, but nevertheless admirable. Scritti Politi’s nomination was a joke and to make my point, in this weeks Independent it is picked out as an album that should never have been selected. James McLaren thinks that we (the Welsh) are too cool for school and then blows it by wondering why Lost Prophets, Funeral for a Friend et al, are left on the shelf… Duffy’s album was not original in any way. The others you mention are negligible, an amount of excessive ideas do not a good record make (Super Furry) one good idea is all you need and often more effective. In regard to your last point: The question obviously matters otherwise you wouldn’t have written the blog,
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Comment number 2.
At 8th Sep 2010, DC wrote:Hear Hear, U14567054.
I am a little confused as to why this article even exists in the first place. It began as a fervent, diretionless flag waving exercise that crumbled into a recognition that the type of music James (who's generally quite even handed & sensible) would like to see representing Wales (not representing the talent of the bands, but WALES) isn't that special anyway.
So what exactly was the point of the piece? Other than, of course, to get the words "Mercury Prize" & "Wales"/"Welsh" in the same sentence.
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Comment number 3.
At 8th Sep 2010, James McLaren - 91Èȱ¬ wrote:Hey DC
I don't think I said I wanted any particular type of music 'representing' Wales did I? I'm pretty ambivalent towards the Mercurys (see a good piece by Simon Price here - .
The Mercurys, as I say in the blog, always gets me thinking about cool music from Wales. I don't think that our big sellers are particularly cool, even though I like quite a lot of them. I'm inviting a discussion as to whether this is true or not - I may have got this hypothesis completely wrong.
I really hope I don't do directionless flag-waving. Seeing as I hate it myself. I am more keen to ask why 'success' is or isn't happening than to demand it as if Welsh acts deserved it.
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Comment number 4.
At 22nd Jun 2011, Cardiffian100 wrote:I've just put money on Toy Horses for this years Mercury Prize 33/1 with Ladbrokes. Shortest priced Welsh act by the look of it!
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