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Help Dave with a campaign slogan!

Sarah McDermott | 12:40 UK time, Friday, 25 September 2009

"This is it!" David Cameron declared at the start and end of a political speech at the Carlton Club.

Was the Conservative leader revealing his love of Kenny Loggins' 1979 song of the same name? Was it a nod to Dannii Minogue's 1993 hit, or was he, as some suspect, road testing the Conservatives party's election slogan?

We all know about the power of a pithy sentence which sets out your stall - "Never had it so good", "Labour's not working", "Things can only get better", "It's The Economy, Stupid", the list goes on...

And where would Barack Obama be without "Yes we can"?

But according to a new book about America's First Couple, Mr Obama hated the slogan when it was suggested by David Axelrod and it was actually Michelle Obama who saw its worth and set about persuading her husband to adopt it.

Tonight, our Culture correspodent Stephen Smith will be talking campaign slogans - what makes a good one, what a bad and how the political parties go about choosing theirs.

But before then we want to hear your campaign slogan suggestions for the Conservative Party - can you, like Michelle, spot a diamond in the rough, in short can you help Dave out?

Answers below please...

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