Paper Monitor
A service highlighting the riches of the daily press.
cheers The Sun, following George Osborne's Budget.
While other papers use page after page to examine the chancellor's decisions, The Sun confidently bullet points the good news on its front page.
Wages are down just £630 - a "smidgeon", it says. Recovery is "around the corner" - in 2018. And ("cheers!") there's only 10p on the price of a bottle of wine.
But wait a minute, could this all be a slightly tongue in cheek?
Ah, a closer read draws the eye to the banner: "Have a proper gander at this."
And there across the bottom of the page is the explanation.
"Budget coverage as approved by the Ministry of Truth."
Cast your mind back a couple of days and you may remember what this is about - at plans for a new independent press regulator, following the phone-hacking scandal.
As the paper explained at the time, it reminds it of something dreamt up by another George - Orwell this time - in his novel 1984.
It detailed a nightmare future, where newspaper articles are rewritten in accordance with the ruling party's line - under the instruction of the aforementioned Ministry of Truth.
The inside pages of The Sun - including "Budget 2013: Things can only get bleaker" - suggest that Big Brother hasn't yet seized complete control of the paper.
But if this is a theme that the paper takes to, future editions could prove interesting.