So much for "The Big Miss".
After his first PGA Tour victory in 30 months, Tiger Woods is once again golf's big hit. His five-shot win at Bay Hill was his first proper Tour win since his career was turned upside down by revelations about his private life.
This victory came at the start of a week in which the book written is published. "The Big Miss" is the most revealing account yet of Woods' life.
But the former world number one has spiked its guns with his dramatic return to winning ways. America loves a story of redemption and Woods has ensured that now the talk will be of his golf more than the revelations contained in Haney's book.
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There was plenty of aerial activity as the players were helicoptered in and out but there was no need for a blimp to track the movement of a single black Mercedes.
The opening day of the Tavistock Cup at Lake Nona, an event exclusive to golf's Floridian gated communities, marked the start of a gruelling week for Tiger Woods.
It was only eight days since he had hobbled out of the WGC Championship, when overhead cameras dramatically charted his drive away from Doral.
Now it is time to prove the diagnosis of a 'mild' left Achilles strain was accurate and that Woods has fully recovered in time to make sure he is in perfect shape for the Masters.
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Sound of body, sound of mind. Justin Rose has never been physically stronger. And mentally he grows tougher by the day.
In contrast, Tiger Woods is left fretting and fearing after yet another injury setback.
The difference in fortunes heading towards the Masters could not be greater.
Rose can go into the year's first major with sky-high confidence after his first World Golf Championships victory in Miami on Sunday. Woods, meanwhile, is hobbling, his promising start to the year well and truly undermined by his latest Achilles injury.
Fitness is such a key component. The world's top three, Rory McIlroy, Luke Donald and Lee Westwood have reaped the benefits of punishing gym regimes. And add to that list the winner at Doral.
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New world number one Rory McIlroy has the potential to dominate golf for years to come.
Very few players make it to the top of the rankings. McIlroy is only the 16th in the 24 years that golfing status has been officially measured.
In the short term there may be occasions when he will be toppled from top spot because of the congested nature of the rankings, but aged just 22 he seems destined to spend many weeks as golf's top man.
The youngster from Northern Ireland fulfilled his childhood dream just seven days after missing his first chance of hitting golf's summit. That tells you all you need to know about his star quality and competitive instincts.
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