Alexis Jordan - 'Happiness'
There's no point putting your fingers in your ears and hoping it'll go away; pop moguls on both sides of the Atlantic are on the hunt for very young people with very strong voices, and thanks to TV talent shows and YouTube, they are going to find them and they are going to make them make records and they are going to release those records and we are going to have to listen to them. That is simply where we are in terms of cultural evolution right now.
And if this talent trawl annoys older people - people who aren't really the target audience for the thing in the first place - and it gets in the way of heritage pop acts who have got a bit too used to having the Top 10 for a personal playground, and it generally shakes things up a bit, well that's all to the good.
There again, some of the records are going to be rubbish. That's an unavoidable side effect of an initiative like this.
(. She's got a lot of fans.)
So, hats off to the production house Stargate for giving Alexis - a graduate of both the America's Got Talent finishing school AND the university of YouTube - something to sing which might actually appeal to all ages. It's a soft-boiled trancey dancey thing, which spends ages wending its way through the verses; stopping off for a little "hurry hurry" moment here, building up slowly there; before rising sharply to a startling peak and then gently tumbling down the other side.
And what a peak! The "Hah" of "happiness" has got to be in the Top 10 of ecstatic pop moments of the year, surely? And the "piy" and "nessss" aren't exactly trailing far behind.
And it's not just a case of low expectations being exceeded easily, either. If Madonna had put this out, it would be hailed as one of the best songs of her long and varied career. And she possibly would struggle to get the crystal purity of those top notes, which means Alexis is officially Better Than Madonna.*
Mind you, it is another one of those songs isn't clear about what it wants you, the listener, to do when you hear it. Slightly too soft and slow for dancing, slightly too upbeat and lively for seated listening. Good for a nod-along, I suppose, but if that makes it sound like a passive listening experience, well it isn't.
What it demands is that you melt with joy. That's the appropriate reaction, at the appropriate moment. And if you can't manage that, you're not listening properly.
Download: Out now
91Èȱ¬ Music page
(Fraser McAlpine)
* Not officially.
"Just be careful because you'll have "I got to hurry hurry hurry now, quick quick quick" stuck in your head for weeks!"
"It really does give you this youthful sound that is very refreshing."
Comment number 1.
At 1st Nov 2010, MassiveFlapJack wrote:Smiley pop :)
Thats what this song is.
But isn't a one off, this is a very cheer-you-up sort of song.
Does anyone know if there was anyone better than her in Americas Got Talent because I don't watch it :L
Great review Fraser, I saw the video when it was on 4Music the other day.
It seems tin cans are the fashion right now
Nice song, nice artist and I hope this does well on sunday.
4 Stars
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Comment number 2.
At 1st Nov 2010, OddOne wrote:Surprised this is doing so well in the charts if I'm honest, it's seems to have come from nowwhere and it's already the highest new entry on iTunes!
4 stars. :)
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Comment number 3.
At 1st Nov 2010, OddOne wrote:EDIT: "come from nowhere"
I know it's been A-Listed by Radio for some time now, but considering it's got high profile competition from Roll Deep, Tinchy & Taio, and Ne-Yo, the very fact it's at #3 on iTunes behind 'Promise This' and 'Only Girl (In The World)' is quite the surprise.
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Comment number 4.
At 1st Nov 2010, spirit wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 5.
At 1st Nov 2010, spirit wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 6.
At 1st Nov 2010, spirit wrote:@3 Oddie , this song is better and has loads more appeal and hooks than Roll Deep and Taio , hence it's future chart position.
It's been rocking the clubs for a while and has a huge radio profile.
Add the T.v profile and you got a large chart hit .
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Comment number 7.
At 1st Nov 2010, spirit wrote:"hurry , hurry , hurry , now
quick , quick , quick "
Has been in my head for weeks !
That hook has more staying power than Mark Wahlberg in Boogie Nights !
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Comment number 8.
At 1st Nov 2010, kutox wrote:^ That bit annoys the hell out of me!
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Comment number 9.
At 1st Nov 2010, spirit wrote:It's very catchy but I imagine it's a MARMITE hook , Kutie .
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Comment number 10.
At 9th Nov 2010, Knoxx wrote:I agree about the 'happiness' part.
Stargate have really being working hard! Katy Perry's firework, Rihanna's Only girl and also this!
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