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But I haven't gathered you all here to talk about the video. I've gathered you all here to talk about the song. A slow grinding sort of a song which allows Chippy to spit (and I'm not trying to talk street here, he really does sound like he's hissing wetly through his teeth) three verses of self-embiggening poetry, which can be boiled down to one essential statement:

"I'm proof that hard work pays off"

Which is not a statement you hear every day in pop music. There's a lot of "I always knew I was special", a fair amount of "you can't believe the stuff I have had to go through to get where I am", and the ever-popular "hey, guess what? I'm totally amazing, yeah?"

What you don't tend to get so much is someone admitting that it takes practise to become any good at anything. And that achieving something hard, after putting your best effort into it, is an amazing feeling.

In fact, given that we're already talking about it, isn't this exactly the kind of tune we should be giving to the winner of the X Factor? It's not too fast, could be considered to be anthemic, has a simple enough melody to be left open to interpretation, and contains a message about climbing up through adversity to emerge victorious on the other side.

Does anyone have Simon Cowell's phone number? I think he may have missed a trick...

Download: Out now
CD Released: December 8th

Watch Chipmunk on The 5:15 Show

(Fraser McAlpine)