91Èȱ¬ Online Briefing: Radio & Music Q&A
Post categories: 91Èȱ¬ Online,ÌýRadio,ÌýRadio & Music,ÌýRadio 1,Ìýstakeholders
| 17:30 UK time, Thursday, 10 May 2012
At our 91Èȱ¬ Online Industry Briefing event in the London Radio Theatre, Mark Friend and I presented our strategy for the Radio and Music Product. Following the presentations we had a Q&A session. Here is a film of that session:
In order to see this content you need to have both Javascript enabled and Flash Installed. Visit 91Èȱ¬ Webwise for full instructions. If you're reading via RSS, you'll need to visit the blog to access this content.
Andrew Scott is the Head of Radio & Music, 91Èȱ¬ Future Media
Sarah Montague asked Mark Friend if there was any evidence that "watching radio" was doing anything to stem the decline of youth radio listening. Mark pointed to the new Radio 1 homepage. Site buildersÌý@MadeByKiteÌýtweeted their appreciation.
Sarah Montague grilling Mark Friend. Terrifying! Radio 1 homepage is his shield. #91Èȱ¬Online -
Mark also talked about the many comments Radio 1 receive and don't necessarily use. Katz Kiely tweeted:
Thousands of comments on the bullying campaign... All binned. That could be seriously powerful collateral if curated #91Èȱ¬Online -
Euan Miller of asked about the challenges in making use of user-generated content and comment; heÌýsuggested that the digital framework sometimes holds people back. Mark said it was more the 91Èȱ¬'s compliance framework than the digital framework.
, said that commissioners in radio don't have the same multiplatform expectations as those in TV. He asked about whether that demand would change to suit the platform. Mark responded that the culture was changing very fast.
asked about commissioning different agencies to work on the same project. Mark and Andrew talked about the different ways the 91Èȱ¬ divides up work in projects with multiple agencies, and about a single agency sometimes being "on point" as the direct supplier.
Comment number 1.
At 11th May 2012, thakian wrote:good knowladge thankyou
Complain about this comment (Comment number 1)