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91Èȱ¬ Online Industry Briefing: Sport Product Update

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Cait O'Riordan Cait O'Riordan | 15:00 UK time, Thursday, 24 November 2011

At our 91Èȱ¬ Online & Red Button events in Salford I did a presentation with Ben Gallop, who is Head of Interactive and Formula 1.

We shared our strategy for 91Èȱ¬ Sport online and showed a preview of the work we are doing to support the 91Èȱ¬'s coverage of the London 2012 Olympics.

We showed a 'concept car' consisting of two user journeys which I hope bring to life some of the things we're exploring as we shape our digital offer for London 2012.

Here is a film of our presentation.

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Cait O'Riordan is the Head of Product for 91Èȱ¬ Sport and London 2012.

Glyn Povah, Telefonica UK, :

12 million UVs to 91Èȱ¬ sport in Sept 11, up to 100k concurrent streams. Big numbers #91Èȱ¬Online

Lisa Blythman-Wood, VML, :

#bbconline visual engaging user journeys from 91Èȱ¬ sport

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