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91Èȱ¬ Online Industry Briefing: Evolution of iPlayer

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Daniel Danker Daniel Danker | 14:24 UK time, Thursday, 23 June 2011

Daniel Danker gave this presentation on TV iPlayer to the June 17 91Èȱ¬ Online Industry Briefing.

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Daniel described how changes in audience and technology are affecting online video, and how the 91Èȱ¬ will respond. For example, on-demand viewing usually peaks at the end of the day, when viewers catch up on shows they missed. But 91Èȱ¬ iPlayer is used on tablet devices a the same times of day as live viewing - as if tablets are becoming personal TVs.

He took questions from:

  • Robert Morgan from Magic Lantern on the Wii U
  • Owen Wallis from Less Rain asking if the 91Èȱ¬ will release the iPlayer client for others to use
  • Neil Robinson of IPC about how indies could sell the same content to 91Èȱ¬ Online and syndicate it to other publishers (eg abroad)
  • Chris Jackson of Metabroadcast on sharing metadata with ITV and C4
  • Andrew Bairds of Testronic about the timescale for this evolution

Daniel Danker is General Manager, Programmes and On Demand.

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