Response to the 91Èȱ¬ Trust's Online Independent Supply Review
Post categories: 91Èȱ¬ Online,Ìý91Èȱ¬ Trust
| 11:11 UK time, Friday, 28 January 2011
Today the 91Èȱ¬ Trust has published the conclusions of its Online Independent Supply Review. It represents a fair appraisal and we accept the overall findings.
Whilst the Trust concludes that we are complying with our minimum 25% quota and ensuring that the content commissioned is of a suitable range and diversity, we acknowledge the call for significant and urgent improvements to the way in which we engage with the market, and a redefinition of the long-term strategic goals of the quota system.
On an operational level we've already taken remedial measures. A business review identified a number of shortcomings in the way we work with suppliers. We have recently run a pilot of operational changes to redress these, as outlined in a previous post from October. The focus for improvement is three-fold: the suitability and practicality of our current quota definitions, the overall openness and transparency with the market, and the simplicity and efficiency of our commissioning processes. We look forward to actively engaging with the market so we can better shape and develop our proposals. This will also provide an opportunity for us to communicate in more detail the implications of the new 91Èȱ¬ Online strategy - announced earlier this week - for external suppliers.
It is critical that any changes which are proposed reflect the extent to which the online market has changed since publication of . The speed and magnitude of change in the online industry has been highlighted by the Trust. It's clear that any improvements we make must recognise these shifts in order to be effective, set us up for success and give us a robust framework for the future. For this to be a success, we must ensure that all proposed reforms meet our objectives to make our engagement with suppliers more strategic, open, and effective.
We will submit our detailed response on both improvements to process and the broader strategic goals of our quota to the Trust within three months.
Erik Huggers is Director, 91Èȱ¬ Future Media & Technology
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