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91Èȱ¬ iPlayer stats pack, July 2010

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Paul Murphy Paul Murphy | 12:43 UK time, Thursday, 26 August 2010

The 91Èȱ¬ iPlayer stats pack for July 2010 (it's a PDF) is now available. The headlines, put together by my colleagues in Comms, are:

  • In July 2010, the 91Èȱ¬ iPlayer received 114 million requests for programmes across all platforms, including both online platforms and devices and 91Èȱ¬ iPlayer on Virgin Media TV.
  • Requests still remain significantly higher than July 2009 with 68 million requests for TV programmes and 27 million were for radio programmes, whilst requests on Virgin Media were up to 19 million.
  • The most-requested TV title for July was Top Gear, with some episodes attracting over 1 million requests reach. New 91Èȱ¬ one drama titles also performed well, as did comedy, and the start of the 91Èȱ¬ Three Adult Season.
  • Live TV, viewing via the 91Èȱ¬ iPlayer fell back to relatively normal levels in July as the World Cup came to a close.

Download the 91Èȱ¬ iPlayer stats pack for July 2010 (PDF).

Paul Murphy is the Editor of the 91Èȱ¬ Internet blog.

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