91Èȱ¬

« Previous | Main | Next »

91Èȱ¬ iPlayer: how cool is that?

Post categories: ,Ìý

Lucy Sinclair | 12:17 UK time, Tuesday, 29 September 2009

We're feeling pretty chuffed that 91Èȱ¬ iPlayer has been picked as . We didn't and can't apply or pay to be listed as a cool brand - Cool Brands is an annual barometer of and more than 2500 members of the British public via a .

Obviously cool is a tricky thing to try and quantify and is essentially subjective, but have researched it and reckon that there are six factors inherent in 'coolness' : style, innovation, originality, authenticity, desirability and uniqueness.

So I guess what we're most pleased about is that all of those are qualities we're always aiming for, in order to make 91Èȱ¬ iPlayer even better for you - its users. We hope you agree with the panel and public who voted us 'cool' that we're heading in the right direction.

In a similar vein, we were also amused and pleased last month to see that the learned folk at have now included 'iPlayer' as .

In choosing the new words, Collins say that they picked them to show how and how fast society is changing, so it feels good - and right - that the 91Èȱ¬, with (or despite) its long heritage, is still making its mark on the future.

All in all its been quite a journey since we launched less than two years ago. Incidentally, you might be interested to know that we're now talking to the other public service broadcasters about whether the 'cool' iPlayer brand, our technology and you our users, who, combined, are what have made 91Èȱ¬ iPlayer such a success, could help them in their longer-term video-on-demand ambitions. You can read what

Lucy Sinclair is Head of Marketing, 91Èȱ¬ iPlayer & 91Èȱ¬ Online.

Comments

Ìý

More from this blog...

91Èȱ¬ iD

91Èȱ¬ navigation

91Èȱ¬ © 2014 The 91Èȱ¬ is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.