Relaunching the News & Sport mobile sites
Over the last year, I've been really encouraged that usage of the 91Èȱ¬ mobile site has virtually doubled. 91Èȱ¬ Mobile now reaches around 4m UK users and much of the ongoing growth has been driven by the appeal of 91Èȱ¬ News and Sport content, which currently accounts for the bulk of traffic on the mobile site.
Back in 2008, Journalism embarked on a significant project to deliver a quicker, richer and easier to manage mobile service, to build upon the considerable achievements of the existing news and sport sites.
The project presented a number of challenges for the team, not least because it involved rationalising the systems used to produce the site. It's now managed and produced directly from the same system 91Èȱ¬ journalists have been using for years, to publish content to the desktop sites. So it kind of felt like returning mobile to the mothership.
Read more and comment at 91Èȱ¬ Journalism Labs blog
