Making good the 2012 promise
It was an invitation nobody would turn down. "Come and play volleyball with us," the young Indian coach said.
I stepped across the stoney ground littered with rubbish, and took my place on one side of the net.
The thought that I hadn't played the game since I was at school and would make a fool of myself was totally irrelevant.
These were the slums of Mumbai. The teenagers around me were enjoying themselves on a tiny patch of ground which they hope one day will be turned into a tidy sports field.
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I was lucky to have been born into a richer world on the other side of the planet. It was a privilege to be asked to step into such enthusiasm amongst such poverty.
In the next few months, London 2012 officials hope to get these children playing more sport on this field. They are working on a project called "" together with the children's charity , the and the Lottery-funded .
The goal is to deliver on London's bid promise to use the 2012 Games to inspire children across the world to take up sport.
When 2012 chairman Lord Coe made the promise to the in Singapore, I remember a colleague turning to me and saying: "Good soundbite, but why should London be able to do that?" I was sceptical too.
But I spent six days travelling with Coe and 2012 ambassador Denise Lewis to Delhi, Mumbai and the rural communities of Chandrapur and I saw those words being turned into action.
Working with the Indian government, London 2012 is providing equipment which is helping primary school teachers organise sports classes for the first time.
It is setting up regular sports sessions in poor districts which are helping street kids enjoy the few hours of play which many of us took for granted when we were growing up.
It is desperately needed in India. One fifth of the world's children are born there. Yet only 5% of them have the opportunity to play sport.
2012 wants to take this programme to 20 countries and 12 million children by the time of the opening ceremony. So far it has reached 11 countries with the support of £25 million of largely public cash.
needs to raise another £25 million now from sponsors to reach their goal.
If it achieves that and the idea is taken up by other hosts, then London will really have left behind a meaningful Olympic legacy.
Comment number 1.
At 22nd Dec 2009, Hugh Davis wrote:In my ignorance I had no idea that London 2012 was already carrying out some of it's world wide legacy programmes. It sounds like a great start and it really would be fantastic to think that before the 2012 Olympics gets under away it would have already made a positive difference to the lives of people in other countries
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Comment number 2.
At 22nd Dec 2009, njt221 wrote:Hi Adrian
Given the scope of this sentiment, and the breadth of its promise, I would be astonished if 'sponsors' didn't jump all over this. 25 million pounds placed in a global economic perspective should not be that difficult to produce. My concern would be how and who ends up with controlling interest in the distribution of said funds. 50 million spread over 20 countries? Hmmm! My jaundiced view may be a party pooper but a reality check (and a balance sheet)will be needed at almost every stage of this process.
Yes, it is an eminently noble cause but possibly a political and cultural hot potato should it be diverted and/or soured in some way. The pitfalls are many and are fraught with conflict. I live in hope that I am totally wrong as a legacy of this nature would be incredible if brought to its most noble fruition. Keeping politics out of it is perhaps the sternest of tests.
Do you believe this will happen Adrian, do you really?
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Comment number 3.
At 23rd Dec 2009, Naveen KB wrote:Thanks for give some good news on christmas. I think this is very good initiative. We know as indians we are not good at sports, but we also know that lack of funding and corrupted bureaucracy is hindering the sports ppl a lot in the country. Hope this will provide ample opportunity to the kids..
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