91Èȱ¬

Wales annual review: Ten year high for TV audience figures in Wales but concerns remain about portrayal of Welsh life

Date: 21.07.2014     Last updated: 03.11.2014 at 12.54

The highest audience figures for a decade have been seen on 91Èȱ¬ One Wales and 91Èȱ¬ Two Wales in 2013/14, according to the 91Èȱ¬ Annual Report and 91Èȱ¬ Audience Council Wales annual review published today.  

The early evening news bulletin 91Èȱ¬ Wales Today also hit record highs, being watched by an average of 305,000 people.

The Audience Council Wales, the 91Èȱ¬ Trust’s advisory body, welcomed the 91Èȱ¬â€™s successes in Wales and the programme highlights this year.  These included Y Gwyll/Hinterland, which was broadcast in three versions in partnership with S4C - Welsh, bilingual, and English – for the first time to audiences in Wales and then across the UK.  The Live Longer Wales season of programmes across TV, radio and online reached almost 40 per cent of adults in Wales.

91Èȱ¬ Wales continued to make a strong contribution to programmes for audiences across the UK, with an average of nearly 12 million people tuning in to the latest series of Sherlock making it the most-watched 91Èȱ¬ drama series for over a decade and the most requested drama ever on 91Èȱ¬ iPlayer.  The 50th anniversary episode of Doctor Who, also produced in Cardiff, was simulcast to 98 countries around the world. 

91Èȱ¬ Radio Wales continued to perform strongly with an average of 468,000 people listening every week. 91Èȱ¬ Radio Cymru increased its audience reach by 13 per cent, launched an extensive public consultation with its listeners and subsequently re-launched its weekday schedule.

The Audience Council also welcomed the launch of 91Èȱ¬ One Wales HD and recent improvements to DAB coverage of 91Èȱ¬ Radio Wales and Radio Cymru, up from 41 per cent to 61 per cent.

The Council, which held 18 events this year to gather the views of audiences, has stressed the need for further improvement to both DAB and FM coverage of Radio Wales and expressed concern that UK-wide 91Èȱ¬ network news still does not properly reflect post-devolution UK.  While the Council concluded that there had been some progress, it said that there were still insufficient comparisons of legal and policy positions in the different nations of the UK.  The Council also highlighted audience concerns about the continuing decline in the amount of English language non-news TV programmes produced by 91Èȱ¬ Wales for Welsh audiences, which has decreased by 21 per cent since 2007/8.

91Èȱ¬ Trustee for Wales Elan Closs Stephens said:

"With record audiences over the last year it’s clear that 91Èȱ¬ Cymru Wales is delivering for audiences in Wales and the outstanding programmes over the last year are testament to that.  In addition drama made in Wales for the whole UK goes from strength to strength and Radio Cymru brought in more listeners. 

"However, it is a matter of concern that the Audience Council has identified ongoing issues with the way that 91Èȱ¬ network news reflects Wales, and a lack of English-language TV programmes, particularly comedy and drama, produced in Wales for Wales.  The Trust will continue to work with the 91Èȱ¬ to address these concerns in the coming year."

Notes to editors

  1. The Audience Council Wales Annual Review for 2013/14 can be found here
  2. The 91Èȱ¬ Annual Report and Accounts for 2013/14 can be found here
  3. The 91Èȱ¬ management annual review for Wales can be found here.