91Èȱ¬

The Trust has published 91Èȱ¬ management's application as well as supporting documents, a service description and a full timetable for the PVT.

Diane Coyle, 91Èȱ¬ Trustee and Chair of the Trust's Public Value and Fair Trading Committee, said:

"Last year the Trust challenged 91Èȱ¬ management to respond to licence fee payers wanting better local services. We wanted a proposal that would deliver public value with minimum adverse impact on local newspapers and other commercial media services.

"We have now received the management's application and are publishing their plans today. 91Èȱ¬ management's proposal for a local video broadband offer to complement existing 91Èȱ¬ Local websites supersedes previous plans for a local television service. 91Èȱ¬ management believes the proposition will help the 91Èȱ¬ meet its public purposes and close the gap between the importance that audiences attach to the 91Èȱ¬'s local role and their view of current performance.

"The Trust is inviting all interested parties to participate in our consultation on 91Èȱ¬ management's proposals. We want to receive all comments – positive and negative – from the public and the industry before we consider the application in detail. This input from people outside the 91Èȱ¬ will be essential to the Trust reaching a decision in the interest of licence fee payers. Once we reach our initial conclusions, the Trust will consult again."

The new Charter, which came into effect in January 2007, transferred to the Trust responsibilities previously held by the Secretary of State for deciding major service-related investment proposals. The Trust must carry out a transparent and systematic process of scrutiny and evaluation before reaching its final decision.

The public value test has three main parts:

• Public value assessment (PVA) by the Trust Unit
• Market impact assessment (MIA) by Ofcom
• The Trust's decision

The process includes two periods of public consultation. The first consultation period allows contributions from interested parties about any relevant issues. A further period of consultation takes place after the Trust publishes its provisional conclusions. The Trust is scheduled to reach its provisional conclusion in November 2008 and its final decision in February 2009. Both will be published. This PVT is expected to complete within eight months, rather than the usual six, owing to the time needed to complete the more complex market impact assessment for this service.

Ofcom is today beginning its consultation prior to conducting its market impact assessment of 91Èȱ¬ management's proposals.

Ends

Notes to editors

1. Members of the public and any organisation can contribute to the PVA consultation at: (now closed)
2. Ofcom has issued a press release on its MIA consultation.
3. The timetable for the PVT is set out below

Date Event

24 June 2008 PVT commences, PVA/MIA representations open

4 August 2008 PVA/MIA representations close

27 November 2008 Final date for publication of PVA, MIA and provisional conclusions. Public consultation period opens

5 January 2009 Public consultation period closes

25 February 2009 Final date for publication of final decision

4. Details of the PVT process can be found on our New services page

The 91Èȱ¬ Trust is supported by the Trust Unit, which provides Trustees with independent and objective advice

Research carried out for the Trust in 2007 showed a gap in the importance attached to the following priority statements and the 91Èȱ¬'s current performance:

• The 91Èȱ¬ represents my area and my community to other people in the UK

All adults (Importance 60%, Performance 42%, Gap -18 points)

• The 91Èȱ¬ helps me feel more involved in my local communities

All adults (Importance 53%, Performance 32%, Gap -21 points)