91Èȱ¬

Climate Creatives 2024, sponsored by the 91Èȱ¬'s Chief Content Officer Charlotte Moore, has now happened. But you can catch up on any sessions that you missed on the Main Stage or from Across the UK with 91Èȱ¬ Cymru Wales, 91Èȱ¬ Northern Ireland and 91Èȱ¬ Scotland. And quickly get up to speed on some of the key takeouts from the day by watching our highlights film.

*This is what attendees have said so far:  

• "All very thought provoking and moving" 
• "Amazing. Thank you so much"
• "I really valued it"
• 100% say they learned something new.
• 90% say they found it inspiring.

On the main stage, there were two big themes coming out of the day – the value of connecting with nature and the power of conversations.  Discover fresh ways into the topic that go well beyond natural history; understand why nature is fundamental to our and our planet’s wellbeing; and be inspired by big ideas and practical tips, all from trailblazing creatives, commissioning editors and thought leaders. 

If you attended any of Climate Creatives on the day (in person or online) or you watch any of the recorded sessions afterwards, please do fill in our . It makes a big difference if we can show our impact and it really helps us improve what we do. 

And if you’ve been inspired by any of the sessions check out our  below. 

Climate Creatives is fundamental to the 91Èȱ¬â€™s People Positive commitment to more and better climate storytelling and supports creatives to do just that. The 91Èȱ¬ recognises that climate change and biodiversity loss are real, serious and urgent, and has a three-pillar strategy in response: Net Zero, Nature Positive and People Positive. People Positive is focused on delivering our mission to inform, educate and inspire on environmental topics.

*From anonymous post-event feedback form, 7th October 2024.

Feedback

Watched any of the sessions? Then please do fill in our . It makes a big difference if we can show our impact and it really helps us improve what we do.

Feel inspired? Check out our .

Follow up resources 

Have you been inspired by Climate Creatives? If so, here are some things you can do:

1. Enhance your own connection with nature, be it in the form of a street tree, a wild space or even through videos and soundscapes.  This could be by experiencing nature with all your senses, noticing the emotions it inspires in you, appreciating its beauty, letting it help you find meaning, or caring for it. Check out these evidence based  from the University of Derby’s Nature Connectedness Research Group, and find out more in their . The 91Èȱ¬ is not responsible for the content or management of third party websites.
2. Have conversations about the day and what it made you think with the people you work with. Recommend a session if there’s one that would be particularly relevant to them. Can you have a ripple effect and spread the word to five people? 
3. Use your learnings to re-evaluate your creative work (not just ‘sustainability’ focused content or commissions). Consider:

• What is the fundamental premise of your creative project? What does it make audiences imagine, think, feel and do? Does that align with a low pollution, nature rich future? Does it use resources responsibly and incorporate a diverse range of perspectives? 
• Are you considering all your levers? From the rules of the game in formats and the actions they reward to portraying sustainable, nature connected behaviours; from casting characters who care about our planet to the locations you feature. These are all opportunities for embedded, authentic content with climate/nature themes – and don’t forget business as usual is itself a choice with an impact. 
• What would nature say? There’s a new movement to put nature on the board of companies (watch our session about it last year). Try this thought experiment: if nature was your commissioner, what would (s)he say?