A new role is springing up in organisations: that of overseeing a company鈥檚 responsible use of AI. Getting ahead of the regulators by crafting clear ethical company guidelines enhances a brand鈥檚 reputation as trustworthy and transparent whilst also being innovative and creative. If a company isn鈥檛 trusted, the public will simply go elsewhere.
Brand loyalty matters, whether in the public or the private sector. In this session, two of those, literally, in positions of responsibility explain why it鈥檚 so important to get it right.
