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That's a question that is troubling the politicians of Wales. How do they get their message across when the public doesn't need a paper to read the paper or need a TV to watch the telly?

But is anyone listening to those concerns as the media heads down the digital highway and choice becomes almost unlimited?

Or will the competition for viewers and readers leave the Welsh public as casualties on the digital battlefield?

This week's Eye on Wales puts the Welsh media on report.