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Swansea City: Alice Weekes becomes club's first head of women's football
Swansea City have named Alice Weekes as the first head of women's football in their history.
Weekes, 34, leaves her role as partnerships manager at the Welsh Rugby Union to join the Swans.
Swansea City's female side turned semi-professional at the start of this season, and formally became part of the same club as the men's team having previously been run by volunteers.
"This is such a big moment for Swansea City," said chairman Andy Coleman.
"We are committed to helping grow the women's game and giving aspiring young footballers opportunities to thrive, not just in Swansea but across Wales.
"I am tremendously excited for what Alice will bring to Swansea City and what she will deliver for women and girls in the area."
Swansea say Weekes' job will be to oversee the creation of a pathway for girls and women in south-west Wales to progress in football.
They say she will also focus on the senior women's team, known as Swansea City Women following a rebrand at the start of this season, as well as commercial development.
Semi-professional contracts were given to 16 players as Swansea, who play in the Adran Premier, strengthened ties with the men's Championship club last summer.
Swansea's women have enjoyed numerous successes in the Welsh system - having won three of the last four domestic league titles - though they finished second to Cardiff City Women in the Adran Premier last season and trail them once again this term.
"I'm really excited to be joining Swansea City at such a pivotal time for the women's team, and for women's and girls' football in Wales," Weekes said.