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Are the International Media Getting Africa Right?

What do African audiences want from the 91Èȱ¬, and is the 91Èȱ¬ delivering? Listeners question the director of 91Èȱ¬ World Service.

For decades, the 91Èȱ¬ has dominated the media landscape in many countries in Africa. How much do you trust your national broadcaster and other international media - enough to switch off the 91Èȱ¬? Over the years, 91Èȱ¬ output has evolved as audience demands have changed and competition has increased – from radio, TV and digital media. What is the place of the 91Èȱ¬ in Africa today? What do audiences want from the broadcaster – and is the 91Èȱ¬ delivering? How should the 91Èȱ¬ change or adapt in order to retain or increase its influence? This programme is a rare opportunity for listeners in Africa to put their questions to the director of the 91Èȱ¬ World Service, Peter Horrocks. It is one of three debates and discussions ahead of the transition of the 91Èȱ¬ World Service to funding by UK audiences in April 2014.

Picture: A young boy with broadcasting equipment, Credit: Dan Kitwood/Getty Images

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55 minutes

Last on

Sun 1 Sep 2013 12:06GMT

Tell us what you want from the 91Èȱ¬

If you would like to take part in the public consultation on the way the 91Èȱ¬ World Service is governed, .

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  • Fri 30 Aug 2013 19:06GMT
  • Sun 1 Sep 2013 12:06GMT

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