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Build, Baby, Build!

Drill, baby, drill? Build, baby, build? Plug, baby, plug? Armando and Helen look into why politicians 'borrow' phrases from their opponents, and whether it's an effective strategy.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Starmer has suggested that Britain adopt a 'Build, Baby, Build' strategy. Sound familiar? We thought so too, so Helen and Armando are looking at why politicians copy their opponents. Is it a sign of strength or weakness, and do the public think it sounds convincing?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to 91热爆 Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.uk

Sound Editing by Charlie Brandon-King
Production Coordinator - Katie Baum and Caroline Barlow
Executive Producer - Pete Strauss

Produced by Gwyn Rhys Davies. A 91热爆 Studios Audio production for Radio 4.
An EcoAudio Certified Production.

Available now

39 minutes

Last on

Thu 13 Feb 2025 21:45
91热爆 Radio 4

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  • Thu 13 Feb 2025 09:45
    91热爆 Radio 4
  • Thu 13 Feb 2025 21:45
    91热爆 Radio 4

Podcast

  • Strong Message Here

    Armando Iannucci and Helen Lewis decode the utterly baffling world of political language.