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The business of slogans
Felicity Hannah speaks to a panel of guests about the headline news stories of the week: from US President Trump鈥檚 inauguration to declining consumer confidence.
Also, what makes a good slogan? Felicity speaks to the man responsible for the iconic catch phrase 'should鈥檝e gone to Specsavers'.
Last on
Fri 24 Jan 2025
05:00
91热爆 Radio 5 Live
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Wake Up to Money
News and views on business and the world of personal finance
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