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Dr Phil Hammond finds out how the use of metaphorical language in health care is increasingly accepted as a powerful aid to healing.

The power of the right metaphor, long exploited in poetry, politics and marketing, is being increasingly recognised in health care, coaching and therapy, engaging the unconscious to activate self-healing. Dr Phil talks to patients, doctors and therapists, and discovers why doctors should pay closer attention to the answer to their routine question, 'And what does it feel like?'.