91Èȱ¬

The 91Èȱ¬ has published the results of a range of measures for the first time today that show public perceptions of quality on the 91Èȱ¬ are at their highest for many years.

The results, taken from independent research commissioned by the 91Èȱ¬, will be published quarterly, and include the audience Appreciation Index (AI) – a score out of 100 given to 91Èȱ¬ services by an independently run panel of 20,000 people. The panel has been running for five years but the results have not been published until now.

The results indicate that for radio, television and online, scores are at an all-time high, with all television channels scoring more than 80 and all major radio networks scoring 77 or above.

As well as the AI measurement, the 91Èȱ¬ has also asked audiences whether they view programmes and services across the 91Èȱ¬ as distinctive. The results here again show the 91Èȱ¬ is performing well.

James Holden, Head of Audiences at the 91Èȱ¬, says: "Audiences are at the heart of everything we do at the 91Èȱ¬, so it is very encouraging to see our services performing so strongly in the opinion of our audience. 97% of people in the UK use a 91Èȱ¬ service every week and it is really important that we understand whether they think what they get from us is both high quality and distinctive. We are constantly striving to meet our audiences' naturally high expectations but these results show a very positive story across the board."

Adrian Ruth, Controller Performance for 91Èȱ¬, says: "It is encouraging to see that 91Èȱ¬ channels such as 91Èȱ¬ One, with the range of programmes available to a wide audience, continues to record high AI and strong distinctiveness scores despite the level of choice on offer to licence fee payers."

Results for January – March 2011 include:

Appreciation index – AI

All 91Èȱ¬ TV    82	All 91Èȱ¬ Radio           80
91Èȱ¬ One       81	Radio 1       78
91Èȱ¬ Two       83	Radio 2                      81
91Èȱ¬ Three     84	Radio 3                      83
91Èȱ¬ Four       85	Radio 4                      80
91Èȱ¬ HD         85	Radio 5 Live              77

Distinctiveness

All 91Èȱ¬ TV    69%  Â	All 91Èȱ¬ Radio           73%
91Èȱ¬ One       65%	Radio 1                      73%
91Èȱ¬ Two       74%	Radio 2                      75%
91Èȱ¬ Three     74%	Radio 3                      75%
91Èȱ¬ Four       81%	Radio 4                      76%
91Èȱ¬ HD         81%	Radio 5 Live              63%

Notes to Editors

91Èȱ¬ Press Office