91Èȱ¬

Following a competitive tender, five agencies have been appointed to the 91Èȱ¬'s restructured creative services roster, the 91Èȱ¬ announced today.

Interbrand have been appointed for Brand Strategy work. Interbrand and Devilfish have been appointed to the Brand Identity roster. Karmarama have been appointed and RKCR/Y&R reappointed to the Creative Services roster.

Thirteen companies participated in the tender process, which began with a pre-qualification exercise in July 2010 and shortlisting in November 2010.

The roster will be in place for two years, with the option to extend for a further two. It will start in March 2011. Suppliers will work across the 91Èȱ¬'s public service portfolio including the full range of TV channels, local and national radio networks, and new media services.

Helen Normoyle, 91Èȱ¬ Director of Marketing & Audiences, said: "I'm thrilled to have a portfolio of such high quality agencies who can deliver creative and strategic work, while ensuring we continue to deliver value for money to licence payers. We're very much looking forward to working with them.

"The 91Èȱ¬ has enjoyed very successful, long term relationships with Fallon and Lambie-Nairn, but following the competitive tender and faced with some tough choices, we have decided that we can deliver the best work for our audiences by heading in this exciting new direction. We wish Fallon and Lambie-Nairn the very best for the future. We would like to thank all of our incumbent roster agencies and everyone who took part in the process."

Notes to Editors

1. This is the result of a formal review of the 91Èȱ¬'s current Creative Services roster, the re-procurement of which is required to satisfy the 91Èȱ¬'s responsibilities under EU regulations following the expiry of the existing supplier contracts.

2. Other 91Èȱ¬ creative services including media, tactical marketing, and communications design services are outside the scope of this exercise.

3. This tender process will result in a number of frameworks of creative agencies to supply the 91Èȱ¬. Consequently, there will be no committed spend with the suppliers. Work will be allocated via a clear and transparent process on a project by project basis.

91Èȱ¬ Press Office