91Èȱ¬

91Èȱ¬ Sport has announced that it will broadcast all 14 events of the new IAAF Diamond League in 2010.

The five-year deal began at the weekend on 14 May with the Doha Grand Prix from Qatar which was broadcast live on the Red Button. Included in the Diamond League series are the British Grand Prix and London Grand Prix, key events in 91Èȱ¬ Sport's calendar, which will once again be on 91Èȱ¬ One and 91Èȱ¬ Two.

Four events will be shown live on 91Èȱ¬ Three, which will bring athletics to a whole new, younger audience. These are: Paris on 16 June and Stockholm on 6 July and the grand finale events of the series in Zurich on 19 August and Brussels on 27 August. All other events will be broadcast live on the Red Button.

Carl Hicks, 91Èȱ¬ Athletics Editor, says: "It's great to be able to add the IAAF Diamond League to our athletics portfolio and is very exciting to be broadcasting on 91Èȱ¬ Three to a young and diverse audience. 2010 looks set to be a great year for British athletics with the European Championships and Commonwealth Games taking place. This deal reinforces the 91Èȱ¬'s commitment to athletics, and the sport's increasing profile as we build up to London 2012 where it will be a key focal point."

The IAAF Diamond League aims to build the worldwide appeal of athletics, showing the versatility and excitement at the top level of the sport to audiences. There will be two separate finals – one in Zurich and one in Brussels – with each staging 16 different events.

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