91Èȱ¬

Election Day, 6 May 2010, saw the culmination of the 91Èȱ¬'s coverage with a live results service on 91Èȱ¬ One, 91Èȱ¬ Radio 4 and 91Èȱ¬ Radio 5 Live, as well as 91Èȱ¬ Scotland, 91Èȱ¬ Wales, 91Èȱ¬ Northern Ireland and all 91Èȱ¬ local radio stations.

91Èȱ¬ Online offered a comprehensive results service, as did the mobile mini-site and the Red Button, 91Èȱ¬'s Facebook and Twitter sites and Ceefax.

91Èȱ¬'s TV election coverage last night around the UK had a total reach of 17.7 million across the 91Èȱ¬'s channels, according to provisional overnight figures between 9.55pm and 2am.

A peak audience of 6.6 million watched David Dimbleby anchor Election 2010 on 91Èȱ¬ One, 91Èȱ¬ HD, 91Èȱ¬ News Channel and on 91Èȱ¬ Two in the nations, with a 4.7 million average, 36.1 per cent share and 16.1 million reach.

The simulcast of Election 2010 on the 91Èȱ¬ News Channel was watched by an average of 942,000 people and on 91Èȱ¬ HD by an average of 64,000.

On 91Èȱ¬'s Election 2010 programme, the peak of 6.6 million came around the Houghton and Sunderland South declaration between 10.45pm and 11pm.

At 10pm, there was a joint NOP Mori poll with the 91Èȱ¬, Sky and ITN, which kicked off 91Èȱ¬ One's Election Night programme.

On radio, 91Èȱ¬ News offered extensive coverage about the results, including Radio 4 and Radio 5 Live election night specials.

The provisional figures show that between 9.55pm and 2.00am 91Èȱ¬ One Scotland attracted a 26 per cent share (280,000 viewers), with 15 per cent (150,000) also watching on 91Èȱ¬ Two Scotland.

91Èȱ¬ One Wales attracted a 24 per cent share (106,000 viewers), and over on S4C, 91Èȱ¬ Cymru Wales's Welsh language programme had an average audience of 10,000 viewers.

91Èȱ¬ One Northern Ireland had a 31 per cent share (117,000 viewers), with 2 per cent (7,000) also watching on 91Èȱ¬ Two.

The 91Èȱ¬'s multimedia offering also performed well. On the Election Day, there were 2.5 million UK visitors to the 91Èȱ¬ Election website, and 11.5 million page impressions according to provisional figures. The most popular feature on the site was the Live Coverage page, with 2 million page hits from UK users.

The 91Èȱ¬ News website overall saw over 4 million UK users on Election Day and 45 million page impressions, more than double the UK page views on Election Day in 2005. There were also over 3 million views of News video by UK users on the 91Èȱ¬ News site yesterday, higher than for any other day on record.

The figures for the Election Night follow healthy figures for the 91Èȱ¬'s coverage of the General Election across the whole of the campaign.

According to an independent survey for the 91Èȱ¬, over 40 million adults claimed to have accessed the 91Èȱ¬'s election news and information each week during the campaign.

The main news bulletins, Newsnight, Daily Politics, Question Time, The Andrew Marr Show and other news programmes have performed well throughout the campaign, helping audiences to understand what the parties stand for and providing fair, accurate and impartial information.

91Èȱ¬ Three also encouraged younger audiences to get involved with the political process with its two First Time Voters Question Time programmes, hosted by Dermot O'Leary.

The Jeremy Paxman interviews with the three main party leaders on 91Èȱ¬ One were watched by millions: with Nick Clegg by 2.17m (12 April), with David Cameron by 2.34m (23 April) and with Gordon Brown by 2.56m (30 April).

The 91Èȱ¬'s Prime Ministerial Debate was watched on 91Èȱ¬ One, 91Èȱ¬ HD and 91Èȱ¬ News Channel by an average of 8.1m on Thursday 29 April, with a share of 31.2 per cent and reach of 13.3 million.

Overall, viewing across all 91Èȱ¬ channels and Sky News peaked at 9.4m between 9pm and 9.15pm on the night.

91Èȱ¬ Parliament with its comprehensive coverage of the election successfully doubled its audience during the campaign, achieving a new record for the channel with a weekly reach of nearly a million people (942,000).

The most used Election website feature during the campaign was the constituency map, with more than 8m UK page impressions (up to 5 May).

The 91Èȱ¬ election mobile mini-site has seen over 6.5 million UK page impressions during the campaign (up to 5 May). The 91Èȱ¬'s election Facebook and Twitter sites also proved popular, with 8,059 following Twitter updates and more than 22,000 following the Facebook site.

91Èȱ¬'s chief political correspondent Laura Kuennsberg's tweets have been followed by more than 11,000 people, and digital election correspondent Rory Cellan-Jones has had more than 15,000 followers.

The 91Èȱ¬ has also received more than 150 "If I Were PM" videos made by members of the public, outlining what was important for them in this election.

Helen Boaden, Director of 91Èȱ¬ News, said:

"This has been an extraordinarily exciting and important General Election campaign where audiences have relished 91Èȱ¬ News output.

"We are proud that they have come to us in large numbers throughout the campaign and have trusted us to be clear, fair and impartial."

91Èȱ¬ News Publicity