91Èȱ¬

91Èȱ¬ Three gives election advice to 16-34 year olds in two short trails fronted by the 91Èȱ¬ Business Editor Robert Peston.

Made by the 91Èȱ¬'s Current Affairs team, the first 30-second film reminds 91Èȱ¬ Three viewers that they must register if they want to vote in the upcoming General Election and Peston explains how to go about it.

The trail will be shown on the channel for the first time this week.

In the second 60-second film Peston explains how to vote and this will be shown closer to the election this year.

Robert Peston says: "With the economy in such a delicate state, the forthcoming General Election may be the most important in decades. So registering to vote is more important than ever."

Danny Cohen, Controller, 91Èȱ¬ Three, adds: "We want to do everything we can to make sure young people know their voting options.

"Robert Peston is passionate about education and young people and he felt like the perfect person to front these short films."

Research for the 91Èȱ¬ suggests that young people are keen to have more information about elections and voting and 91Èȱ¬ Three reaches this audience.

Robert Peston is also fronting six short films shot exclusively for 91Èȱ¬ Three online called Peston On Money in which he aims to explain how we got into the biggest financial disaster in half a century and what you need to know to protect yourself.

PR