91Èȱ¬

In an innovative move for the Russian online and mobile news scene, the 91Èȱ¬ Russian website, bbcrussian.com, has launched video news bulletins.

A new way to reach Russian-speaking audiences, the video bulletins are delivered in a format that works well on mobile phones and are available via the bbcrussian.com mobile site, m.bbcrussian.com.

The 91Èȱ¬ Russian daily online video news bulletin is issued at 14.00 GMT (17.00 Moscow time) Monday to Friday, when the traffic to bbcrussian.com reaches its peak.

The 60-second bulletins bring the Russian-speaking online audiences the global news agenda, with headline reporting on the essential news stories of the day from the 91Èȱ¬'s newsgathering network across the world. 

Head of 91Èȱ¬ Russian, Sarah Gibson, comments: "We know that our audiences want immediate access to concise news, and our video news bulletins deliver just that. We are delighted to be in the forefront, bringing this new product to the Russian-language online news market.

"As our traffic already shows, the bulletins are quickly gaining popularity with our audiences who want news on the go, and we hope that catching up with world news by watching our bulletins on mobile phones soon becomes part of the daily routine for Russian-speaking news consumers."

Notes to Editors

91Èȱ¬ Russian is a multimedia broadcaster offering radio, online and mobile content to Russian-speaking audiences, with up-to-the-minute news, features and analysis. 

91Èȱ¬ Russian radio programmes are streamed online via bbcrussian.com and are broadcast on shortwave, on medium wave in Moscow (1260 MW), St Petersburg (1260 MW) and Yekaterinburg (666 MW).  They are also available direct to home via the Hotbird 2 satellite.

The 24/7 website, bbcrussian.com, offers news and information in text, audio and video, while the latest headlines and video news bulletins are available for download on mobile phones via m.bbcrussian.com.

91Èȱ¬ World Service Publicity