91Èȱ¬

The 91Èȱ¬ Arabic network has reinforced its look and content across platforms – on TV, radio and online – with clean, crisp, dynamic visual and audio branding, stronger interactivity and dynamic news presentation. Its re-designed news studios and new graphics underpin its pan-91Èȱ¬ identity while also keeping a very distinct Arab flavour.

The emphasis of the redesign is on clean and clear on-screen graphics. The 91Èȱ¬ Arabic television news and current affairs programmes now have a new look and colour scheme - white, red and gold. The globe features strongly in the design, representing the truly international scope of the 91Èȱ¬'s newsgathering operation.

On TV and radio, 91Èȱ¬ Arabic has introduced the theme music used by the rest of 91Èȱ¬ television (composer, David Lowe), thus emphasising the channel's 91Èȱ¬ identity. The revamped graphics of the TV news updates, with light, white title sequences, makes them easier to read.

Neil Caldicott, Creative Director, 91Èȱ¬ Global News,comments: "This is a fantastic opportunity to bring 91Èȱ¬ Arabic right up to date in terms of look and sound. The clean, simple and crisp approach to our graphics aims to bring to the fore the work of our teams to fully reflect the excellence, the dynamics and the modernity."

While the redesign brings the television channel's brand into line with its online offer on bbcarabic.com, the 91Èȱ¬ Arabic network has also introduced major changes to its programme content, enriching the news bulletins with daily press reviews from Arab and international media and more in-depth analysis.

The daily news programme, Hasad Al Youm Al Ikhbari, has been enhanced with a stronger interactive element, encouraging viewers to contribute with their questions and opinions on topical issues.

The 91Èȱ¬ Arabic news bulletins are now jointly delivered by newsreaders and broadcast journalists, who present the news summaries from a pod in the newsroom before the cameras switch back to the news reader for the rest of the programme.

Liliane Landor, Head of 91Èȱ¬ World Service Middle East Region, says: "91Èȱ¬ Arabic teams love the new look and sound of our multimedia offer. Sharing a common visual and aural brand with 91Èȱ¬ television news can only build upon the excellent work all our teams are doing in bringing high quality international news to as many people as possible, on as many platforms as possible.

"The 91Èȱ¬ Journalism brand distinguishes the 91Èȱ¬ Arabic network from any other in the Arab world. We will continue to broaden our journalism and address issues no one else can, and we will continue to bring to our audiences the most distinctive and independent journalism, modern in style and incisive in content. This work is ongoing for all of us in 91Èȱ¬ Arabic."

To watch online, visit bbcarabic.com.

Notes to Editors

91Èȱ¬ Arabic is the 91Èȱ¬'s integrated news and information service for the Arab world. It is available on air and on demand 24 hours a day, seven days a week.

It is designed to reach audiences on radio, television, the internet – on bbcarabic.com – mobile phones, PDAs and other wireless handheld devices, in whatever way best suits the audience.

91Èȱ¬ Arabic is both the largest and the oldest of the 91Èȱ¬'s non-English language services. Launched in 1938, it has evolved into the Arab world's leading international broadcaster, covering the political, social and cultural issues that matter to its diverse audiences in the Arab world and across the world.

With its 24/7 TV presence, 91Èȱ¬ Arabic is bringing the world to Arab audiences – reporting the news wherever it leads.

91Èȱ¬ Arabic breaking news alerts are offered via mobile operators as a subscription service in Bahrain, Egypt, Iraq, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Yemen and the Palestinian Territories.

World Service Publicity