91Èȱ¬

91Èȱ¬ News has appointed Alex Gubbay as its first Social Media Editor.

Alex is currently Interactive Sports News Editor for 91Èȱ¬ Sport, and will take on this new role in January, leading editorial development of user-generated content and social media initiatives across the Newsroom.

He will coordinate the work of correspondents and reporters using social media tools, ensuring best practice is developed and shared within 91Èȱ¬ Journalism.

He will manage the existing User Generated Content hub within 91Èȱ¬ Newswire, coordinating high-quality UGC newsgathering and effective comment and debate on all of the Newsroom platforms. The hub is a central part of 91Èȱ¬ News – generating newsmaking material on stories including the Iran protests, violence in western China, and many UK consumer and social affairs issues.

Part of the role will be to help develop new ways for audiences to have their say on stories being covered by 91Èȱ¬ News, and to ensure technology is developed to support the social media and UGC operations across 91Èȱ¬ Journalism.

Audiences have always contributed directly to the 91Èȱ¬'s newsgathering, especially on breaking stories. The technology to allow people to send in photos, video, eyewitness accounts and comment develops all the time. In common with other media organisations the 91Èȱ¬ wants to ensure this is as simple as possible for our audiences to do, and deepen our relationship with them in the interests of strengthening our journalism.

Mary Hockaday, the 91Èȱ¬'s Head of Newsroom, said: "Alex Gubbay is one of 91Èȱ¬ Journalism's most experienced interactive editors – with a strong understanding of how our audiences are using the internet and other digital services. His track record running the popular and successful 91Èȱ¬ Sport website, and his strong editorial pedigree, make him an ideal person to lead the development of our use of social media.

"The way audiences consume and interact with news is changing. New social media platforms allow audiences to get, share and comment on the news, and are becoming distribution channels in their own right.

"Alex will lead our work in this area to build an open relationship with our audience, and make sure our distinctive journalism reaches as many people as possible."

Notes to Editors

The new role has been created to coordinate the way in which the 91Èȱ¬ uses social media to bring news to its audiences as well as evaluate how audiences engage with 91Èȱ¬ News output. Initially offered as a 12-month attachment, the role will help to assess the 91Èȱ¬'s priorities in the rapidly changing social media environment. The role has been funded by reprioritising existing budgets within the 91Èȱ¬ Newsroom.

KR