91Èȱ¬

The latest set of radio industry figures show that Emma Britton has increased the number of listeners to 91Èȱ¬ Somerset's The Morning Show by 50% since she took over at the start of the year.

Data released by the radio listening body RAJAR shows that, in December 2008, The Morning Show had 19,500 listeners, whereas the new figures just released for June to September 2009 show that the audience for The Morning Show has grown to 29,400 – up by around 50%.

Emma said: "I'm thrilled that so many more people are listening to The Morning Show on 91Èȱ¬ Somerset.

"Regular listeners will know how proud I am to be Bridgwater born and bred, and will know my passion for Carnival in particular.

"It's brilliant to be able to speak to so many lovely Somerset people on the show and to big up Bridgwater!"

91Èȱ¬ Somerset's Managing Editor Jess Rudkin said: "Emma's been a huge hit on The Morning Show.

"Her passion for Somerset, and her fierce loyalty to Bridgwater in particular, is so evident in the programme – she's a true voice of Somerset."

Look out for Emma in the Bridgwater Carnival procession on Friday 6 November 2009, along with the 91Èȱ¬ Somerset bus.

Emma will also be hosting a special outside broadcast in Bridgwater town centre on Friday 20 November for 91Èȱ¬ Children in Need.

Everyone who comes along will have the chance to meet Pudsey, hear live music and entertainment, and to get their 91Èȱ¬ Children in Need fundraising mentioned on air.

Listen to the The Morning Show with Emma Britton every weekday, 9.00am-12noon, on 91Èȱ¬ Somerset, 95.5 FM.

Notes to Editors

RAJAR (Radio Joint Audience Research Limited) was established in 1992 to operate a single audience measurement system for the radio industry – 91Èȱ¬ and UK licensed commercial stations. See www.rajar.co.uk for more information.

The weekly reach for 91Èȱ¬ Somerset as a whole for June to September 2009 is 56,000, up from 41,000 in September 2008.

NL