Wednesday 24 Sep 2014
The 91Èȱ¬'s multi-platform teen brand 91Èȱ¬ Switch has secured performances from some of the biggest music stars in the teen world for 91Èȱ¬ Switch Live 2009, which takes place on Sunday 8 November at the Hammersmith Apollo in London.
Black Eyed Peas, The Saturdays, JLS, N-Dubz, Pixie Lott, Alexandra Burke and Shaheen Jafargholi will perform in front of over 4,000 14 to 17-year-olds at the event, which is now in its second year.
91Èȱ¬ Switch Live has secured Kimberley Walsh from Girls Aloud to co-host alongside 91Èȱ¬ Radio 1 DJ Nick Grimshaw.
Kimberley Walsh said: "I am really looking forward to be co-hosting the 91Èȱ¬ Switch Live event with Nick Grimshaw. The line-up looks amazing – it's going to be a great day."
91Èȱ¬ Switch Live on 91Èȱ¬ One (transmission: Sunday 15 November) will be presented by Kimberley and Nick, with additional backstage reports and celebrity interviews from Radio 1 DJ Annie Mac and The 5:19 Show presenters Tom Deacon and AJ Odudu.
This year 91Èȱ¬ Switch Live will also celebrate the best in British talent from the past year with the first ever Switch Live Awards, voted for by Switch's teen audience. The awards will be announced and handed out during the event.
Categories include: Switch's Stylish Human; Switch's Sporting Hero; Switch's Outstanding Artist and Switch's Prom Queen, nominees for which were put forward by Switch listeners and visitors to the website.
Voting is open until 25 October at bbc.co.uk/switch.
The ninth award is the Teen Hero Award, which celebrates inspirational teenagers in the UK.
Nominees have been suggested by The Surgery, on Radio 1, listeners and 91Èȱ¬ Slink readers.
91Èȱ¬ Switch Live is a massive multi-platform event for the 91Èȱ¬ across television, radio and online.
As well as broadcasting on 91Èȱ¬ One and on the 91Èȱ¬ HD Channel, highlights of the event, including live music and backstage interviews, will air in a five-hour 91Èȱ¬ Switch Live special on Radio 1 with Annie Mac, Nick Grimshaw and Aled Haydn-Jones from 7.00pm on Sunday 8 November.
There will also be major interactive presence online at bbc.co.uk/switch where many live performances will be available to watch on demand. The site will also offer artist pages, video diaries, backstage fun, information for parents, photo galleries, artist interviews and much more.
Next Sunday, 18 October, Annie Mac and Nick Grimshaw will announce how listeners can get hold of tickets live on Radio 1's Switch show.
For full details go to www.bbc.co.uk/switch.
Geoffrey Goodwin, Head of 91Èȱ¬ Switch, said: "Switch Live is a spectacular British event for teens and I'm very proud of the incredible line-up that we've secured again this year – from international stars the Black Eyed Peas to British teen singing sensation Pixie Lott. And the content on 91Èȱ¬ One, Radio 1 and online means that everyone can enjoy this fantastic event."
About 91Èȱ¬ Switch Live
91Èȱ¬ Switch Live 2008 saw Miley Cyrus, Ne-Yo, McFly, Fall Out Boy and N-Dubz performing live in front of 4,500 14 to 17-year-olds.
91Èȱ¬ Switch Live 2009 will be exclusively for 14 to 17 year olds and takes place on Sunday 8 November 2009 from 2.00pm to 6.00pm at London's Hammersmith Apollo.
Ticket holders must have permission from their parent or guardian to attend the event. Full details and FAQs for parents, guardians and the audience will be available from www.bbc.co.uk/switch
91Èȱ¬ Switch Live for 91Èȱ¬ One is produced by Remedy Productions. The Executive Producer is Toby Dormer. Executive Producer for the 91Èȱ¬ is Geoffrey Goodwin.
Switch with Annie and Nick on Radio 1 is produced by Megan Carver. The Surgery on Radio 1 is produced by Philippa Aylott. The Executive Producer for both programmes is Anna Bowman.
About Switch
91Èȱ¬ Switch celebrates British teens through a distinctive range of multi-platform content. It is headed up by Geoffrey Goodwin and produces a range of innovative and exciting content across TV (91Èȱ¬ Two), Radio (91Èȱ¬ Radio 1) and online (www.bbc.co.uk/switch) aimed at 12 to 17-year-olds.
Launched in October 2007, Switch is committed to producing high-quality programmes and developing home-grown talent across comedy, entertainment, current affairs, music and drama.
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