91Èȱ¬

Update – 18 August 2009: Fresh, which was a working title when this release was published, is now known as Off The Hook.

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Following the success of its online debut on 91Èȱ¬ Switch last year, Fresh (working title), a comedy series set in the world of university freshers, has been commissioned for a seven-part series which will air on 91Èȱ¬ Switch (Saturdays, 91Èȱ¬ Two) and 91Èȱ¬ Three in September 2009.

Multi-platform production company Greenroom Entertainment have produced the 30-minute episodes, which were commissioned by Head of Switch, Geoffrey Goodwin, and Controller of 91Èȱ¬ Three, Danny Cohen.

Set on a fictional UK university campus, Fresh explores the lives of a mis-matched group of fresh-faced students as they embark on university life and their first taste of independence, with all the mishaps and misadventures that entails.

Fresh is the first UK comedy series to make the transition from online to a 91Èȱ¬ TV channel.

The show originally launched in September 2008 on bbc.co.uk/switch in five-minute episodes and will now enjoy a multi-channel broadcast in a full half-hour format.

The TV series will continue where the online show left off, with the original five-minute webisodes being reformatted to create the first TV episode, followed by six completely new half-hour episodes.

The show features a cast of both new and established actors, including Jonathan Bailey as Danny, Danny Morgan (Tonightly) as Shane, Joanna Cassidy as Scarlet and James Buckley (The Inbetweeners) as Fred.

They are joined by an ensemble of supporting roles that includes Felicity Montagu (Nighty Night, Bridget Jones's Diary) and rising comedy stars Georgia King and Jonny Sweet.

Geoffrey Goodwin says: "Fresh is an aspirational comedy which combines superb storylines with a young British cast.

"Moving a show from online to TV is a great creative process which allows us to really develop the show and nurture the talent while building up a dedicated following online so that the show has a lot of thrust and energy behind it when it hits TV."

Nick Hamm, Executive Producer for Greenroom Entertainment, adds: "The evolution of Fresh from online to a multi-platform broadcast reflects a wider trend in our industry, where programme makers are responding to the audience need to receive content across numerous platforms.

"Fresh is a comedy with wide appeal for young audiences which makes it perfectly suited to the multi-platform approach."

Simon Maxwell, Producer at Greenroom Entertainment, says: "Fresh represents a new flexibility in the ways that shows are commissioned, produced, and brought to audiences.

"Our aim was to create a show that appeals to those who are gearing up to go to university, those who are there, and those who want to reminisce about their time as a fresher."

The series will form part of a season of brand new drama and comedy for teens on Switch in the autumn.

This also includes The Cut, a brand new multi-platform soap which will air in five-minute episodes on bbc.co.uk/switch with a weekly TV omnibus in the Switch zone on 91Èȱ¬ Two.

Fresh will also broadcast on 91Èȱ¬ Three.

Fresh is produced by Nick Hamm and Simon Maxwell from Greenroom Entertainment and was commissioned by Geoffrey Goodwin and Danny Cohen.

It is written by Dean Craig (Death At A Funeral).

ER

Information for viewers

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