91Èȱ¬

The 91Èȱ¬ HD channel is now available via 91Èȱ¬ iPlayer, enabling users to stream HD programmes for seven days after first broadcast, or download and watch them within 30 days.

91Èȱ¬ HD – the 91Èȱ¬'s free-to-air high definition channel, available on satellite and cable – features a wide range of programmes from across other 91Èȱ¬ TV channels.

With up to five times more detail than standard definition television, HD enhances the viewing experience, providing exceptionally vivid colours and crisp pictures.

Upcoming highlights on the 91Èȱ¬ HD channel that can now be enjoyed in HD via 91Èȱ¬ iPlayer include the next three Doctor Who specials across 2009, the new series of Dragons' Den, children's show Kerwhizz, the 91Èȱ¬'s revival of classic sitcom The Fall And Rise Of Reginald Perrin starring Martin Clunes and daytime drama Moving On, executive produced by Jimmy McGovern.

Alongside the introduction of 91Èȱ¬ HD programmes on 91Èȱ¬ iPlayer, higher quality streams are also available from today within a new resizable media player.

Previously only available to 91Èȱ¬ iPlayer Labs users, the media player allows users to select a new large playback window size. In the new large video window size, 91Èȱ¬ iPlayer users can enjoy video streams which are nearly twice as good as the previous High Quality format, which now becomes the default setting for the smaller video playback window.

Additionally, new adaptive bitrate technology will automatically deliver the best possible viewing experience by detecting the amount of bandwidth available and switching streaming options accordingly.

Other features unveiled today include a new internet speed diagnostics page and the full release of the new 91Èȱ¬ iPlayer Desktop, the Adobe-AIR based cross-platform manager that allows Windows, Mac and Linux users to download 91Èȱ¬ programmes, including those in HD.

Danielle Nagler, Head of 91Èȱ¬ HD, says: "It's great that we've been able to bring the 91Èȱ¬ HD channel to the 91Èȱ¬ iPlayer family.

"For some people this will be their first experience of high definition viewing, allowing them to see and hear programmes that they love from the 91Èȱ¬ in the very best quality possible.

"In the last month we've extended the channel hours to nine per day, refreshed the look, enhanced the range of programmes, and now our HD content will be available whenever and wherever audiences want it.

"We're seeing huge demand for HD content and I'm confident that this will help ensure it is as accessible as possible."

Anthony Rose, Controller, 91Èȱ¬ FM&T Vision & Online Media Group, says: "Introducing 91Èȱ¬ HD and other higher quality streams enables users to enjoy 91Èȱ¬ programmes in HD without a set-top box, and also marks a significant milestone in boosting video quality over 91Èȱ¬ iPlayer.

"Alongside this, the new adaptive bitrate technology and speed diagnostics page help optimise the viewing experience, while the resizable window gives users flexibility to switch between different quality streams, hopefully leading to a more satisfying experience overall."

NC/MB1