91Èȱ¬

91Èȱ¬ World Service announces the launch of new 91Èȱ¬ Persian Channel on YouTube, the world's leading online video community.

The new channel's launch further expands the 91Èȱ¬'s outreach to Persian-speaking audiences on a range of platforms, adding to the 91Èȱ¬'s current radio, television and online offerings to Persian-speakers.

The 91Èȱ¬ Persian Channel on YouTube – youtube.com/bbcpersian – offers video material covering political, social, economic, scientific and cultural issues, with reports from the 91Èȱ¬'s unparalleled global network of correspondents, including bbcpersian.com reporters covering events and issues of special interest to the Persian-speaking audience. Video clips illustrating major world events will also be available.

The 91Èȱ¬ Persian Channel on YouTube will carry clips and excerpts from 91Èȱ¬ Persian TV's wide range of original programmes including the popular weekly politics, youth and interactive programmes, as well as music, arts and culture, science and technology and sports.

Head of 91Èȱ¬ Persian, Andres Ilves, says: "This is an exciting addition to our Persian language services, and will enable even more Persian-speaking news seekers to access the 91Èȱ¬'s online output in their own language."

Editor of bbcpersian.com, Jamshid Barzegar, adds: "The online environment is particularly important to Persian speakers, who represent one of the most active communities on the web. With this in mind, any addition to our services online is very valuable. The 91Èȱ¬ is one of very few Persian-language broadcasters producing high-quality video content specifically for the web, and our channel on YouTube is a logical and important extra strand to our offering."

The 91Èȱ¬ Persian Channel is part of a portfolio of video news channels being developed by 91Èȱ¬ World Service as it extends its relationship with YouTube, in what is the first multi-language partnership with a major international news broadcaster.

A 91Èȱ¬ Russian Channel launched in December 2008, followed by 91Èȱ¬ Mundo (Spanish) in February 2009.

Users will soon have access to high-quality, independent and impartial news clips produced by the 91Èȱ¬ Arabic, 91Èȱ¬ Brasil and 91Èȱ¬ Urdu teams.

Patrick Walker, YouTube's Director of Video Partnerships for Europe, Middle East and Africa, comments: "YouTube is a truly global platform that connects millions of people from all over the world, many of whom have a strong interest in international news.

"By bringing top quality news content to the YouTube community in many languages, the 91Èȱ¬ is taking an innovative step to engage with this large and diverse audience."

91Èȱ¬ World Service Press Office