91Èȱ¬

The 91Èȱ¬ today unveils the beta version of its new mobile homepage, which for the first time lets users personalise the 91Èȱ¬ content they view on their handsets.

The new mobile site adapts automatically to give the best viewing experience for different handsets and networks.

Mobile users can now choose their favourite parts of the 91Èȱ¬ mobile site and arrange the homepage as they wish, expanding or shrinking sections to achieve their ideal mix of music, news, sport, TV and radio, or any other 91Èȱ¬ mobile content.

And, for the first time, mobile users can localise their preferences for 91Èȱ¬ information such as weather forecasts, TV schedules or news stories.

The award-winning 91Èȱ¬ iPlayer service fits in neatly too, along with other live schedule information and AV content from across the 91Èȱ¬.

This breakthrough follows the successful revamp of the bbc.co.uk homepage last year and is more evidence of the 91Èȱ¬'s rapid progress in opening up its rich quality content to a fast-growing mobile audience.

Richard D Titus, the 91Èȱ¬'s Future Media Controller for Audio & Music and Mobile, said: "Mobile devices are even more personal to audiences than their PCs. We are delighted to present a new mobile homepage, building on work started by the 91Èȱ¬ homepage last year, that allows them to adapt their experience of the 91Èȱ¬ wherever they are."

The mobile homepage is currently in beta, and is linked to from the live homepage.

Notes to Editors

Access to 91Èȱ¬ iPlayer content dependent on handset model.

Supported browsers and handsets: iPhone, iPod Touch and Google Android; handsets running the Opera browser; all Nokia N Series and high-end Nokias; Sony Ericsson and Samsung running the Net Front 3.3+ browser; some Blackberrys 4.2+.

SM