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Thursday 27 Nov 2014

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91Èȱ¬ announces content deal with MSN across Latin America

91Èȱ¬ World Service, the 91Èȱ¬'s international multimedia broadcaster with 32 language services, has announced a new regional content deal with MSN, which in 2009 will see 91Èȱ¬ Spanish and Portuguese (Brasil) text, video and audio content on ten MSN sites across Latin America.

The deal will extend the reach of 91Èȱ¬ content across MSN's Spanish sites in Latin America, as well as MSN/Prodigy Mexico, MSN Latino in the USA and MSN Brasil (in Portuguese).

MSN will host 91Èȱ¬ news content across its sites, which includes audio, video clips and text news.

Content will cover a broad news agenda including science, technology and culture, as well as international and regional politics.

All videos will carry 91Èȱ¬ and 91Èȱ¬Mundo branding.

Jim Egan, Director of Strategy and Business Development at 91Èȱ¬ Global News, says: "This is a hugely exciting partnership and a chance to reach new audiences with our Spanish and Portuguese language offerings. Our global perspective makes us a unique resource for news consumers in the Americas and this is another way for them to access 91Èȱ¬ news and analysis."

Greg Hayes, regional executive product, MSN Americas, says: "We are thrilled to be extending our partnering with the 91Èȱ¬, and providing unbiased content directly on MSN that is both relevant and engaging for our audience."

91Èȱ¬ text content has been available for the past few years on MSN/Prodigy Mexico, MSN Brasil and other MSN Latam sites.

The new arrangement will expand the content to all MSN Spanish sites for the Americas, as well as full multimedia facilities.

91Èȱ¬ World Service Press Office

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