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Thursday 27 Nov 2014

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Today sets agenda for Radio 4

Today programme: John Humphrys and James Naughtie
  • Radio 4 adds half a million listeners and records highest ever share
  • Today programme at seven-year high
  • Moyles and Wogan add listeners
  • Radio 2 up

91Èȱ¬ Radio 4 has added half-a-million listeners and recorded its highest share – buoyed by a strong performance from the Today programme – according to data released today by RAJAR (Radio Joint Audience Research Ltd).

The station now has 9.81 million listeners – up from 9.29 million last year, 9.45 million last quarter – and its highest reach since the start of 2003. During the measurement period (15 September to 14 December) it posted a record share of 12.4% – up from 11.8% last year and 11.5% last quarter.

The Today programme has 6.60 million listeners, up nearly half-a-million on the quarter (6.11m), almost 400,000 on the year, and its largest audience since the end of 2001.

Tim Davie, Director 91Èȱ¬ Audio & Music, said: "This quarter's figures are good news for the radio industry, the 91Èȱ¬ and particularly Radio 4.

"Radio 4 plays a unique role in the country's cultural and news agenda and these results reflect its influential place in British life."

All 91Èȱ¬ Radio now has a reach of 33.52 million (from 33.14m last year and 32.98m last quarter) and a share of 55.7% (from 55.4% last year and 54.9% last quarter).

91Èȱ¬ Radio 1 drew 10.58 million listeners per week in the quarter, from 10.69 million last year and 10.87 million last quarter. Its share, at 10.1%, is up on last quarter (9.8%) but slightly down on last year (10.3%).

The Chris Moyles Show has 7.30 million listeners – up from 7.02 million last quarter and steady on 7.31 million last year.

91Èȱ¬ Radio 2 has a weekly reach of 13.47 million listeners – up from 13.06 million last quarter and 12.82 million last year. Share, at 15.8%, is level with the year (15.7%) and slightly down on the quarter (16%).

Wake Up To Wogan has 7.96 million listeners tuning in each week (from 7.74m last quarter and 7.73m last year).

91Èȱ¬ Radio 3's reach rose to 1.98 million, from 1.95 million last quarter and 1.95 million last year. Share is 1.3% – up from 1.2% last year and last quarter.

91Èȱ¬ Radio 5 Live and its digital service 91Èȱ¬ 5 Live Sports Extra recorded a combined reach of 6.11 million – up on last quarter's combined total (5.94m) but down on last year (6.17m). Combined share is up to 5.0%, from 4.8% last quarter and 4.7% last year. 5 Live Sports Extra has a weekly reach of 663,000.

In digital-only services, 91Èȱ¬ 6 Music posted its sixth consecutive record reach, with 619,000 listeners, up on both year and quarter.

91Èȱ¬ Radio 7 has 850,000 listeners, the 91Èȱ¬ Asian Network has 379,000 listeners and 1Xtra has a reach of 533,000.

The 91Èȱ¬ World Service increased its reach to 1.43 million – up from 1.18 million last year and 1.36 million last quarter.

Notes to Editors


Weekly reach - 91Èȱ¬ Radio
Reach in thousands Ìý Ìý Ìý
Ìý Jan 08 Sep 08 Dec 08
All 91Èȱ¬ 33,139 32,981 33,520
All 91Èȱ¬ Network Radio 29,234 29,331 29,923
Radio 1 10,693 10,871 10,576
Radio 2 12,824 13,061 13,465
Radio 3 1,950 1,947 1,981
Radio 4 9,289 9,448 9,812
Radio 5 Live 6,080 5,830 5,993
Radio 5 Live (including
Sports Extra)
6,174 5,939 6,107
91Èȱ¬ Local / Regional 9,818 9,296 9,471

Weekly reach - 91Èȱ¬ Radio
Reach in thousands Ìý Ìý Ìý
Ìý Dec 07 Sep 08 Dec 08
5 Live Sports Extra 630 776 663
91Èȱ¬ 6 Music 493 552 618
1Xtra 453 600 533
91Èȱ¬ Radio 7 853 887 850
91Èȱ¬ World Service 1,183 1,362 1,431
91Èȱ¬ Asian Network UK 441 419 379

Audience share - 91Èȱ¬ Radio
Ìý Ìý Ìý Ìý
Ìý Dec 07 Sep 08 Dec 08
All 91Èȱ¬ 55.4% 54.9% 55.7%
All 91Èȱ¬ Network Radio 45.4% 45.5% 46.4%
Radio 1 10.3% 9.8% 10.1%
Radio 2 15.7% 16.0% 15.8%
Radio 3 1.2% 1.2% 1.3%
Radio 4 11.8% 11.5% 12.4%
Radio 5 Live 4.6% 4.6% 4.8%
Radio 5 Live (including
Sports Extra)
4.7% 4.8% 5.0%
91Èȱ¬ Local / Regional 10.0% 9.3% 9.3%

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