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Press Releases
91Èȱ¬ One challenges celebrities to face life on the streets
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91Èȱ¬ One puts homelessness in the spotlight with a follow-up series to the acclaimed 91Èȱ¬ Three series Filthy, Rich And 91Èȱ¬less.
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Former tennis star Annabel Croft, Coronation Street actor, Bruce Jones, the One Show's Hardeep Singh Kholi, journalist and writer Rosie Boycott and the Marquis of Blandford will be plunged headlong in to a world of sleeping rough, soup runs and hostels.
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The hardships of life on the street are a social reality seen in towns and cities across the UK.
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Through the challenging physical and emotional journeys of the five contributors, Famous, Rich And 91Èȱ¬less will highlight the problems that affect homeless people everyday. Ìý
For ten days, they will live on the streets and in hostels for the homeless, guided and assisted by John Bird, Editor-in-Chief and founder of the Big Issue, and Craig Last, who used to work as a youth worker in hostels for Centrepoint, both of whom will ensure the experience is an authentic and informative one.
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Across three hour-long programmes, the contributors get a gritty taste of what it is really like to be homeless through meeting some of the rough sleepers and hostel residents who make up the estimated 400,000 hidden homeless population in Great Britain today (1).
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Whether it's succumbing to begging or borrowing just to survive, or getting a better understanding about why people end up in this seemingly hopeless situation, this experience cannot help but challenge the celebrities' preconceptions of homelessness.
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Ten tough days on the streets leads them to consider changes in their own lives as well.
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Maxine Watson, 91Èȱ¬ Commissioning Executive for Documentaries, said: "Following the success of the first series, this updated version provides new insights.
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"We see the sharp contrast between those who live invisible and anonymous lives on the streets and those for whom anonymity is neither a desirable nor an easy option... until now."
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Richard McKerrow, Executive Producer at Love Productions, said: "91Èȱ¬lessness is a complex issue, but I hope that this series will go some way to challenging some of the stereotypes surrounding what it means to be homeless and be an enlightening journey for both the participants and viewers."
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The Series Editor is Elliot Reed and Executive Producer for Love Productions is Richard McKerrow. 91Èȱ¬ Executive Producer is Maxine Watson. Ìý
Notes to Editors
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1. From the report "How many, how much? Single homelessness and the question of numbers and cost" – published in 2003.
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On the 3 October 2008 Crisis published on their website that there an estimated 400,000 hidden homeless in Great Britain. Ìý
www.crisis.org.uk/policywatch/pages/hidden_homeless.html.
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