91Èȱ¬

Press Releases Peter Salmon has been appointed Director, 91Èȱ¬ North

Category: 91Èȱ¬
Date: 09.12.2008
Printable version

Peter Salmon has been appointed Director, 91Èȱ¬ North. He is currently 91Èȱ¬ Vision's Chief Creative Officer, responsible for the Corporation's new in-house multimedia broadcasting and production centre in the division, and takes up his new position in mid-2009.

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He will join the 91Èȱ¬'s Executive Board in 2010 as the 91Èȱ¬'s new home in Salford Quays nears completion.

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Peter, who will be based in Salford Quays, will lead the development of the world's most advanced broadcasting centre.

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This will involve the largest move of staff and departments out of London in the 91Èȱ¬'s history. On completion the centre will house 2,500 staff, with approximately 1,500 jobs moving there from London.

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In his new role he will be directly responsible for 91Èȱ¬ Sport, and all its activities; the radio networks 91Èȱ¬ Radio 5 Live and 5ÌýLive Sports Extra; and 91Èȱ¬ Children's, including programme-making, commissioning and broadcasting of its C91Èȱ¬ and CBeebies channels.

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The Director, 91Èȱ¬ North, will hold and be accountable for the service licences, granted by the 91Èȱ¬ Trust, for 91Èȱ¬ Radio 5 Live, 5ÌýLive Sports Extra, and the C91Èȱ¬ and CBeebies channels.

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The Controller, 91Èȱ¬ Radio 5 Live and the Controller, 91Èȱ¬ Children's will retain a close working relationship with the Directors of 91Èȱ¬ Audio & Music and 91Èȱ¬ Vision respectively and will continue to be members of their senior management teams.

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Peter will have managerial oversight of 91Èȱ¬ Learning and the significant number of Future Media & Technology staff who will move to the new centre from London, along with a strong regional broadcasting operation and the network production departments from the 91Èȱ¬'s current Manchester base (factual, religion, entertainment, drama, comedy, current affairs and music, including the 91Èȱ¬ Philharmonic Orchestra).

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However, final budgetary and editorial control of these areas will rest with existing 91Èȱ¬ Groups as now.

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The 91Èȱ¬'s operations are currently based in Oxford Road, Manchester, but they will move a few miles to the new Salford Quays base as part of a major development called MediaCityUK from 2011.

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Peter will continue in his current role in charge of in-house programme-making until mid-2009, though he will begin to take up some of his new responsibilities from January 2009, initially working to Caroline Thomson, the 91Èȱ¬'s Chief Operating Officer, who is currently the executive sponsor of the Salford Quays project.

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In 2010 Salmon will join the 91Èȱ¬'s Executive Board and report directly to the Director-General, Mark Thompson.

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Announcing the appointment, Mark Thompson said: "The appointment of a Director to lead the move to Salford and its subsequent development is a huge step along the path to realising the 91Èȱ¬'s ambition to produce half of its output outside of London by 2016.

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"I cannot think of anyone better qualified than Peter to lead this bold venture which I believe will have significant impact across the 91Èȱ¬ as new ways of working and using technology are developed in practice.

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"He has been an outstanding programme-maker and editorial leader and his experience stretches across most of the 91Èȱ¬'s output, including Sport, 91Èȱ¬ One and now 91Èȱ¬ Vision Productions.

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"Peter has a long and continuing connection with the North of England and is well known for his work at Granada.

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"He rightly commands huge respect across the 91Èȱ¬ and the wider media industry and I am very pleased he has decided to accept this exciting new role."

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Peter Salmon said: "This is the first big broadcasting venture of a new decade and can define the way the 91Èȱ¬ works for a generation.

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"I want to help build a world-class, creative powerhouse for the 91Èȱ¬ based in the North of England but networked into the whole UK.

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"I think this significant cluster of programme-making and broadcasting can be a magnet for other like-minded organisations too, from independent producers to facilities and technology companies, educational bodies to training groups for established and new media.

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"Though I will be sad to move on next year from leading the 91Èȱ¬'s in-house teams at Vision Productions – the biggest and best group of content-makers in the world – I am really happy that I will still be working with many of them in Salford Quays."

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Caroline Thomson, Chief Operating Officer, 91Èȱ¬, said: "Peter is one of the outstanding editorial and creative leaders of his generation. He has presided over a period of tremendous success for 91Èȱ¬ Vision Productions.

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"His passion for programme-making combined with his long-standing connection and commitment to the North of England means he is ideally placed to lead such a challenging and ground-breaking project."

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Peter Salmon became Chief Creative Officer of 91Èȱ¬ Vision Productions in October 2006.

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He currently oversees the work of about 3,000 people for 91Èȱ¬ in-house production, making programmes throughout the country.

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91Èȱ¬ in-house production is the largest content creator in the world, responsible for the likes of Strictly Come Dancing, Doctor Who, Top Gear, Antiques Roadshow, Dragons' Den, Top Gear, Watchdog, EastEnders, Survivors, The One Show and many more programmes from bases all over the UK.

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Peter started at the 91Èȱ¬ as a General Trainee in 1981 and, as a programme-maker, he eventually became 91Èȱ¬ Bristol's Head of Factual, in charge of shows like The Antiques Roadshow, CIA, 999 and Small Objects Of Desire.

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Along the way he directed the first-ever film shown on Crimewatch UK before going on to produce the series; he was responsible for more than 40 environmental programmes for Bristol's Natural History Unit; he was co-creator of Sport Relief, 91Èȱ¬ One's companion piece to Comic Relief, which has so far raised £75m; he signed Wallace and Gromit creator Nick Park to the 91Èȱ¬, where he then executive-produced Aardman Animation's Oscar-winning film The Wrong Trousers; he was producer on David Dimbleby's 91Èȱ¬ One history series Across The Great Divide; and he edited a major season of documentaries on 91Èȱ¬ Two, War And Peace, marking 50 years since the Second World War.

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He also worked on Blue Peter, Newsnight and 91Èȱ¬ RadioÌý1's Newsbeat and Manchester's File On Four current affairs series.

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Peter left the 91Èȱ¬ in the early Nineties and during his time in the commercial sector he oversaw some notable programmes.

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As Director of Programmes at Granada in Manchester, his output ranged from World In Action to Reckless, Hillsborough to the first episode of Cold Feet, Coronation Street to The Royle Family.

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As Controller of Factual Programmes for Channel 4, his teams won a record number of Baftas, RTS Awards and International Emmy awards as well as two consecutive Prix Italias.

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From 1997 to 2000 Peter was Controller of 91Èȱ¬ One, where he commissioned new projects as diverse as Clocking Off, Waking The Dead, Holby City, Dinnerladies, My Family, Warriors, Wives And Daughters, MacIntyre Undercover and Walking With Beasts.

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Then, from 2000 to 2005, as Director of Sport and a member of the 91Èȱ¬'s Executive Board, his teams produced The Athens Olympics, plus successive World Cup and European football campaigns.

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Peter pioneered sport interactive television at Wimbledon and the much-acclaimed Manchester 2002 Commonwealth Games, as well as the development of 91Èȱ¬ Sport online.

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He also regained a number of key contracts for the Corporation, notably The Derby and Match Of The Day.

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He left the 91Èȱ¬ in 2005 to become Chief Executive at independent production company The Television Corporation, but quit following a takeover in summer 2006.

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Peter Salmon was born and brought up in Burnley, Lancashire.

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Notes to Editors

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1. The appointment of Peter Salmon as Director, 91Èȱ¬ North, was made by the 91Èȱ¬ Executive Board. The 91Èȱ¬ Trust has approved the position to join the membership of the 91Èȱ¬ Executive Board.

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2. The post of Chief Creative Officer, 91Èȱ¬ Vision Productions will be advertised in due course.

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3. Five 91Èȱ¬ London-based departments, including two TV channels and two radio stations, will move to MediaCityUK in Salford Quays in 2011. They are 91Èȱ¬ Children's (including C91Èȱ¬ and CBeebies); 91Èȱ¬ Formal Learning; parts of 91Èȱ¬ Future Media & Technology; 91Èȱ¬ Radio 5 Live (including 5 Live Sports Extra); and 91Èȱ¬ Sport.

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4. The 91Èȱ¬ has already announced that it intends to base commissioning executives for daytime, comedy and learning programmes at Salford Quays, reporting directly to 91Èȱ¬ Vision. Commissioning executives for Children's will move with the two channels, reporting (through the channel controller) to Director, 91Èȱ¬ North.

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5. The 91Èȱ¬ will be based in three new buildings at MediaCityUK, a 200-acre brownfield development and the UK's first media city. A separate studio block also forms part of the development, although this is not solely for the use of the 91Èȱ¬. [The 91Èȱ¬ does not own the buildings nor is it responsible for their construction or the site's development; these are all the responsibility of Peel Holdings.]

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The mediacityUK consortium developing the site comprises Peel Holdings Ltd, the Northwest Regional Development Agency (NWDA), Central Salford Urban Regeneration Company and Salford City Council. [The 91Èȱ¬ is not a member of the consortium, nor is it a partner in the development, but as the anchor tenant does have a place on the Steering Group.]

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Final approval for the 91Èȱ¬ initiative was given by the 91Èȱ¬ Trust and agreement reached with the developer Peel Holdings on 31 May 2007. Preparatory work started on site in June 2007.

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6. Key dates:

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