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Press Releases
91Èȱ¬ appoints Head of External Affairs to world-class media project
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The 91Èȱ¬ today announced Mark Covell as the new Head of External Affairs for the 91Èȱ¬ at Media City UK project in Salford, overseeing external communications and opinion former strategy for the project to create the 91Èȱ¬'s largest presence outside London.
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Work to build the UK's first purpose-built media city will bring unprecedented investment into the creative economies in the North West of England.
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91Èȱ¬ departments – including Sport, Children's, 91Èȱ¬ Radio 5 Live and Future Media & Technology – will locate to Salford to join existing 91Èȱ¬ departments currently based in Manchester.
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The project to establish a state-of-the-art multimedia broadcast and production centre has generated high-profile interest across national and regional media, government, the industry, business and communities across the North.
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Starting work in August and reporting to the 91Èȱ¬'s Head of Press, Donald Steel, Covell has been Head of Regional Affairs for ITV Yorkshire since 2004.
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He was also previously Regional Affairs Manager for Yorkshire Television and was also a Broadcast Manager for Manchester 2002 Ltd (Commonwealth Games).
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Welcoming the appointment, Jenny Lawrence, the 91Èȱ¬'s Programme Director for 91Èȱ¬ at Media City UK, said: "Mark's skills and experience, particularly in the North, will be a huge asset as we move ahead with our ambitious plans and we very much look forward to him joining the team."
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The 91Èȱ¬'s Director of Communications, Ed Williams, said: "Mark brings a tremendous track record and breadth of experience to what is a vital job communicating the 91Èȱ¬'s vision for major investment and a world class media city for the North."
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On his new appointment, Mark Covell said: "The 91Èȱ¬'s plans for Media City UK will transform its presence in the North of England.
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"I am very excited to be leading external affairs and communications for what is one of the most important projects for the UK's creative economy for many years."
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91Èȱ¬ Press Office
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