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Massive: it's a shady business


Filming has begun on Massive, a brand new comedy series for 91Èȱ¬ Three that sees the launch of Manchester's hottest new record label – Shady Records.

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Starring Ralf Little (Two Pints Of Lager And A Packet Of Crisps and The Royle Family), Carl Rice (Scallywagga) and Johnny Vegas (Ideal, Benidorm), Massive follows Danny and Shay as they call time on their dreary temping jobs to follow their dream and bring their music obsession to the masses.

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Danny's from Didsbury (posh), Shay is from Gorton (not) and they both work for the council. Bored with their lives, they're brought together by their love of music. Neither of them could pick out a G chord on a guitar, but they're musical in the only sense that matters – music is their life.

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After a timely family bereavement provides Danny with the means, they decide to do what they've always wanted: set up a record company – and Shady Records is born. All they need now is talent!

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The series follows their attempts to get the label up and running – signing bands, losing them again, always on the lookout for the next big thing.

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En route they pluck a girl band from the obscurity of Superb'uns cake shop, get sued by Eminem, get lost in the Pennines – where they find the new Oasis – and get involved in a scam involving a Macedonian prostitute called Zora who has a revolutionary way of making shish kebabs...

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Massive has been written by Damian Lanigan whose music credentials go back to 1984 when his band The Twentieth Legion played the Hacienda.

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The series is produced by Jim Poyser, whose writing credits include episodes for Shameless, and directed by David Kerr fresh from That Mitchell And Webb Look. The executive producer is 91Èȱ¬ Creative Head of Comedy Kenton Allen.

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The cast includes Paul Kaye, Philip Jackson, Christine Bottomley, Lorraine Cheshire, Joel Fry, Steve Furst, Craig Parkinson, Beverley Rudd, Faye McKeever, Joanne King and Craig Parkinson.

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Kenton Allen said: "Massive combines Ralf Little and Johnny Vegas with a terrific supporting cast and Damian Lanigan's vivid scripts about rock 'n roll lifestyles on a Primark budget. It's shaping up to be a unique comedy treat for this autumn on 91Èȱ¬ Three."

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Massive was commissioned by 91Èȱ¬ Three Controller Danny Cohen, Controller, Comedy Commissioning Lucy Lumsden, and Commissioning Editor for Nations and Regions Cheryl Taylor.

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It is currently filming in Manchester and will be broadcast on 91Èȱ¬ Three in autumn 2008.

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BR/LS2

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Category: TV Entertainment; 91Èȱ¬ Three
Date: 14.05.2008
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