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Press Releases
Partnership with Radio Misty brings 91Èȱ¬ to FM in North Bengal and Sikkim
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Audiences inÌýNorth Bengal and Sikkim can listen to the 91Èȱ¬'s
special FM programming for the first time.
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Thanks to a partnership
agreement between the 91Èȱ¬ and Siliguri-based Radio Misty 94.3 FM,
listeners in the region can now tune in to the 91Èȱ¬'s infotainment
updates and chat shows tailor-made for India's FM market.
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The 91Èȱ¬ programming includes infotainment updates, 91Èȱ¬ Ek Minute – taking listeners inside the world of sports and entertainment every
half-hour, from 8.00am to 8.00pm, Monday to Friday.
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Every Sunday,
audiences will be treated to the 91Èȱ¬'s weekly chat show, 91Èȱ¬ Ek
Mulaqat, presented by 91Èȱ¬ India Editor, Sanjeev Srivastava.
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The
show profiles India's prominent people from the world of media,
films, sports, business, arts and politics, showing "the other
side" of celebrities' lives and playing their favourite songs.
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In addition, 91Èȱ¬ Take One will feature previews and box office
reports of new Bollywood and Hollywood films releasing in the week.
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The unique sports magazine, 91Èȱ¬ Fun And Games, will provide a
weekly round-up of the recent sporting action from around the
world, taking listeners into the rollercoaster world of sports,
from cricket to Formula 1.
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Nishant Mittal, CEO, Radio Misty 94.3 FM, said: "I am
delighted that our radio is the first FM station inÌýthe region to
enter into partnership with 91Èȱ¬.
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"The alliance with the 91Èȱ¬ is a
major boost in our station's efforts to offer quality content and
entertainment to our listeners.
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"The 91Èȱ¬ programmes will keep the
listeners in North Bengal and Sikkim updated about sports and
showbiz happenings around the globe and will enable them to enjoy
unique chat shows with their favourite celebrities – all from their
local FM station of choice."
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Known by its tagline "Gungunate raho" (Keep humming), Radio Misty
94.3 FM is the first FM station in Siliguri.
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Launched in 2007, it
has an aerial reach of 80 km and broadcasts programme in four
languages: Hindi, Bengali, Nepali and English.
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With the motto,
"Local people, Local voice, Local station, Local choice", Radio
Misty 94.3 FM connects local people via interactive and
innovative shows, focusing on local culture and heritage. Its
programmes are designed to cater for people from all walks of life
and all ages.
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Vineeta Dwivedi, Business Development Manager, 91Èȱ¬ World Service,
added: "The 91Èȱ¬'s programmes tailored for India's FM market are
appreciated by audiences of our partner FM stations.
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"Partnership
with Radio Misty 94.3 FM means we can now connect with the audience
in this region.
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"Our special infotainment programming adds an edge
to a local FM station, and we are hopeful that Radio Misty's
audience will welcome the addition of 91Èȱ¬ programming to their
favourite station's radio mix."
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91Èȱ¬'s FM programmes can be currently heard in 11 more cities in
India.
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In addition to the 91Èȱ¬'s main FM partner, Radio One in
Delhi, Mumbai, Bangalore, Ahmadabad, Chennai, the programmes are
available on Radio Chaska (Gwalior), Radio Choklate (Bhubaneswar,
Rourkela), Radio Tadka (Jaipur, Udaipur) and Radio Tomato (Kolhapur).
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91Èȱ¬ World Service Publicity
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