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24 September 2014
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Sport Relief Does The Apprentice


No-nonsense self-made millionaire Sir Alan Sugar is set to test the business skills of ten top celebrity candidates from the world of media, sport, politics and comedy in a special Sport Relief Does The Apprentice that will be broadcast on Wednesday 12 and Friday 14 March on 91热爆 One as part of the Sport Relief Weekend.

Viewers will have a chance to see the famous faces work their socks off over two gruelling days to raise as much cash as possible for Sport Relief, under the watchful eyes of Sir Alan's trusty aides, Nick Hewer and Margaret Mountford.

The celebrities are divided into two teams, the Girls and the Boys. Each team is given an empty identical adjoining West End store.

Their task is to come up with a name, and then to stock their shop with fabulous items that they think will make them the highest profit.

They then have to take to the shop floor where they have to convince the rich and famous to buy up their stock for the most money possible.

The Girls team of Clare Balding, Lisa Snowdon, Jacqueline Gold, Kirstie Allsopp and Louise Redknapp take on the Boys team of Phil Tufnell, Lembit Opik MP, Kelvin MacKenzie, Hardeep Singh Kohli and Nick Hancock.

If they fail, their celebrity status won't save them from the wrath of Sir Alan, but either way a star-studded fight to the finish is guaranteed as they battle not to be the one to hear those fateful words: "You're fired".

Notes to Editors

Rise to the challenge for Sport Relief by doing the Sainsbury's Sport Relief Mile on Sunday 16 March. Visit www.sportrelief.com to find out more.

There are 23 flagship Miles to choose from:

Belfast Custom House Square

Birmingham Centenary Square

Brighton & Hove Madeira Drive

Bristol Harbourside

Cardiff Cardiff Bay

Coventry The Whittle Arches

Edinburgh West Princes Street Gardens

Gateshead Saltwell Park

Glasgow Glasgow Green

Hull Queen Victoria Square

Ipswich Portman Road

Leeds Roundhay Park

Liverpool Waterfront

London Victoria Embankment

Manchester Albert Square

Middlesbrough Centre Square and MIMA

Milton Keynes Midsummer Boulevard

Norwich St Peters Street

Nottingham Victoria Embankment

Plymouth Plymouth Hoe

Sheffield Millennium Square

Southampton Palmerston Road

Swansea National Waterfront Museum

To make a donation, call 08457 910 910 (calls cost no more than 4p per minute from BT landlines. Minimum call charge 6p. Other operator and mobile rates may vary).

Since its launch in 2002, almost 拢50million has been raised through Sport Relief.

Comic Relief spends the money raised to help vulnerable people living incredibly tough lives both at home in the UK and across the world's poorest countries.

Sport Relief is an initiative of Comic Relief, registered charity 326568.

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Category: Sport Relief; 91热爆 One
Date: 25.02.2008
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