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Press Releases
Digital ad campaign promotes bbcurdu.com during Pakistan elections
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The 91Èȱ¬ has launched an online ad campaign, Election 2008, on bbcurdu.com to raise awareness of the website in Pakistan, USA, Canada, UAE and the UK.
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Aimed at Urdu-speaking international news seekers, wherever they are, it is timed to coincide with Pakistan's parliamentary elections and is carried by a range of websites including the online edition of the country's major daily newspaper, Jang, as well as Geo and MSN Messenger.
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bbcurdu.com is an international hub for news, multimedia content and debate for Urdu-speakers across the world.
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During the Pakistan elections, headlines from the dedicated bbcurdu.com microsite, Election 2008, are being fed into the ads via RSS. They showcase the 91Èȱ¬ Urdu content to potential users and encourage them to click through directly to the news stories on bbcurdu.com.
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Mohammed Hanif, Head of 91Èȱ¬ Urdu, said: "Previous digital campaigns promoting bbcurdu.com generated record-breaking levels of traffic from Pakistan. Now we are looking to build on this success amongst Urdu-speaking diasporas in the US, Canada, UAE and the UK, appealing to our potential users with direct – and passionate – statements."
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Notes to Editors
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The award-winning 91Èȱ¬ wesbite, bbcurdu.com is updated 24-hours a day, seven days a week. With news teams and writers in Pakistan, India and the US, bbcurdu.com offers up-to-the minute news, features and analysis on South Asia and the rest of the world, in text, audio and video.
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Its thriving interactive offer includes major debates, forums, blogs and votes. bbcurdu.com is the largest Urdu news site in the world, receiving around 35 million page impressions a month.
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91Èȱ¬ World Service Publicity
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