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91Èȱ¬ Three's new programming, new look and huge move forward into multiplatform on-air from 12 February
91Èȱ¬ Three hits the air next Tuesday 12 February 2008, with its exciting range of programmes; a complete new look and a huge step forward in multi-platform.
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Danny Cohen, Controller, 91Èȱ¬ Three, says: "I'm delighted to confirm 91Èȱ¬ Three's fantastic line-up of new programmes on air from next Tuesday, along with our innovative and exciting approach to television for young audiences. 91Èȱ¬ Three is aiming to become Britain's most ambitious multi-platform network – combining television and the web into a single, integrated offering."
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From next Tuesday, all 91Èȱ¬ Three programmes will be simulcast on the web at bbc.co.uk/bbcthree. There will be regular slots for user-generated content in prime-time, and interactive ideas will be placed at the heart of many programmes.
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This multi-platform rebirth brings with it a colourful range of fresh new programmes – with a focus on emerging talent, great ideas and a dedication to the lives of younger viewers.
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Drama
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There's a real focus this season on building Drama on 91Èȱ¬ Three. This kicks off with Phoo Action, at 9pm next Tuesday, the first of six outstanding original, single dramas featuring a wide range of on- and off-screen talent. Phoo Action, written by Jamie Hewlett of Gorillaz and Tank Girl fame and starring Jaime Winstone (Kidulthood) and Eddie Shin (ER), is a futuristic, kung fu, live action drama.
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Entertainment
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In the coming months 91Èȱ¬ Three will also be making a much bigger commitment to Entertainment. Lily Allen And Friends is on air at 10.30pm on Tuesday night with first night guests Cuba Gooding Jr and David Mitchell.
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Upstaged launched yesterday (4 February) and is a major new entertainment format that will live and develop primarily on the web. Upstaged is an eight-week, live, online event that is a mixture of talent show, stamina and social networking.
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News, Current Affairs and Factual
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The revamp to 60seconds kicks off from Tuesday (12 February). Whilst continuing to deliver instant bites of information throughout the night, 60seconds will launch a nightly World News bulletin, with global events seen through the eyes of news stations from around the world.
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And in line with young audiences' interest in the world around them, there will also be a weekly commitment to environmental news, and special bulletins on everything from technology to entertainment and weekend sport.
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In Factual, Find Me The Face at 8pm sees two of the UK's top model scouts competing to find a brand-new face in just one month. Ditching the size-zero stereotype and going for a different look every week, the scouts want to find real people who can succeed in the ferociously competitive world of modelling.
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Dawn Gets Naked (Thursday 14 February at 9pm) is the first of a new series featuring Dawn Porter in which she tackles questions viewers were too afraid to ask on "all things female". In this revealing programme, she gets her kit off to host a naked flashmob in central London, and models at a life-drawing class.
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This week also sees a welcome return of some of the channel's most established favourites – including the The Real Hustle and Freaky Eaters.
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Notes to Editors
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2008 – The story so far
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- Week one was the channel's highest reach ever – 15.7m watched 91Èȱ¬ Three
- The channel also had the highest week one share of any non-terrestrial channel in the hours that it transmits – 2.7%
- This is even stronger amongst target 16-34s – 91Èȱ¬ Three share 4.3%
- It follows a great Christmas for 91Èȱ¬ Three – the highest rating channel amongst non-terrestrials on key days, including Christmas Day and New Year's Day
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2007
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2007 was another fantastic year of continued growth for 91Èȱ¬ Three. Share among 16-34s rose to 3.3%, a 26% rise on the previous year (2.6% 2006, 2.4% 2005)
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91Èȱ¬ Three's reach was 12.3m for all individuals and reached almost a third of all 16-34s in digital homes, at 31.2% – up 13% on previous year (2006 27.6%, 2005 27.6%)
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2007 titles which were particularly strong amongst 16-34s included:
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- Baby Borrowers (38% of the audience 16-34s)
- Last Man Standing (45% of the audience 16-34s)
- The Mighty Boosh (53% of the audience 16-34s)
- Triple British Comedy Award-winner Gavin And Stacey – watched on average by 527,000
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