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More than 3.5 million programmes accessed via 91热爆 iPlayer in first
fortnight
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Over a million visitors to 91热爆 iPlayer website following Christmas Day
marketing launch
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Over 3.5 million programmes have been streamed or downloaded on demand via the 91热爆 iPlayer within a fortnight of its marketing launch on Christmas Day.
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The programmes were streamed or downloaded on demand between Tuesday 25 December and Monday 7 January by over a million visitors to bbc.co.uk/iplayer, where members of the public are able to choose from some 250 91热爆 programmes from the previous seven days.
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The 91热爆 research reveals that an average of a quarter of a million programmes have been downloaded or streamed each day since 25 December.
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Users, on average, watch each streamed programme for just under 25 minutes, while the number of users choosing to stream content currently outnumbers downloading by a factor of eight to one.
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Whilst the top ten most popular programmes account for just under a quarter of all those consumed via the 91热爆 iPlayer, programmes that are ranked outside the top 50 actually make up almost half of the total consumption.
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The 91热爆 favourites that made up the top five most frequently streamed programmes are the Doctor Who Christmas Special (91热爆 One), Extras Christmas Special (91热爆 Two), Top Gear (91热爆 Two), The Catherine Tate Christmas Show (91热爆 One) and the Christmas Day edition of EastEnders (91热爆 One).
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The 91热爆 research also suggests a significant "long tail" effect, with the 91热爆 Four series Dance Britannia, a history of the evolution of dance, the documentary Factory: Manchester From Joy Division To Happy Mondays (91热爆 Four) and 91热爆 Three's The Real Hustle all appearing in the top 100 most streamed programmes.
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Ashley Highfield, Director of 91热爆 Future Media and Technology, comments: "We are delighted with the public's response to the 91热爆 iPlayer.
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"Attracting a million visitors, who've accessed over three and a half million programmes, within just two weeks is a wonderful start.
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"Typically, people who use the 91热爆 iPlayer are spending nearly half an hour a day watching streams of their favourite programmes, suggesting that it looks set to revolutionise the way 91热爆 Television programmes are viewed in the UK.
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"Significantly, while the 91热爆 iPlayer allows the public to catch up on their favourite mainstream 91热爆 shows, it is also encouraging to see that nearly half of all programmes streamed or downloaded are placed outside the top 50, demonstrating how on demand services can bring niche programming to a wider audience."
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Jana Bennett, Director of 91热爆 Vision, comments: "It is brilliant to see how audiences have enjoyed 91热爆 programming across all platforms this Christmas.
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"The 91热爆 iPlayer is a wonderful present, offering viewers the opportunity to catch up whenever they want."
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Notes to Editors
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 Top ten 91热爆 programmes on 91热爆 iPlayer as ranked by total number of streams per episode between 25 December 2007 and 7 January 2008 (with original transmission date in brackets).
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1. Doctor Who Christmas Special (25.12.07)
2. Extras Christmas Special (27.12.07)
3. Top Gear (23.12.07)
4. The Catherine Tate Christmas Show (25.12.07)
5. EastEnders (25.12.07)
6. EastEnders (01.01.08)
7. Sense And Sensibility (01.01.08)
8. Robin Hood (29.12.08)
9. EastEnders (31.12.07)
10. The Best Of Top Gear (01.01.08)
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In October 2007, Ashley Highfield reiterated that the 91热爆 aimed to bring 500,000 users to 91热爆 iPlayer by the end of April 2008. Between 25 December 2007 and 7 January 2008, there have been over one million visitors. Since streaming was introduced on 12 December 2007, and the service came out of "Beta" with its main marketing launch commencing on Christmas Day, there has been a tenfold increase in the number of visitors to the 91热爆 iPlayer website.
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91热爆 iPlayer offers users the opportunity to either stream or download 91热爆 programming on demand. Streaming allows users to view programmes from the previous seven days instantly, while those who download can keep the programmes for up to 30 days. Figures for average duration of each stream are calculated from the beginning of the stream to the end of the stream, and do not include time otherwise spent on the 91热爆 iPlayer site.
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The 91热爆 RadioPlayer has now been rebranded as the audio component of 91热爆 iPlayer, though figures quoted do not yet include audio streams.
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MB1
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